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U.S. Defense & Aerospace Industry - Force Field Dynamics Analysis
Noealt Corporate Services, Sep 2010
Force Field Analysis is a framework developed by Kurt Lewin; the famous U.S. psychologist; which is widely and successfully applied across a range of psychological, social & industrial contexts. The framework is used to identify, line-up & measure the significance & impact of various factors, parameters or forces on a particular subject, situation or a broader context and generates immensely useful insights into the overall dynamics of the situation; thus enabling the user to effectively take or form a basis for making a well-informed and fact based decision.
The U.S. defense & aerospace industry is the largest in the world driven by America’s almost 50% share of the global defense outlay at a staggering $700 billion as of 2010. The primary growth drivers for the industry during the first decade of the 21st century have been the 9/11 attacks followed by the subsequent, ongoing allied war on terror across Iraq & Afghanistan theatres. However, after nearly years of waging campaigns across several theatres against terrorism coupled with the ramifications of the worst-ever global economic crisis since the great depression; the U.S. economy has started showing signs of a potential economic overstretch & a potential resurgence of the classic, Military-Economic conundrum, once again.
Thus, amid a rapidly changing & evolving industry landscape; this comprehensive force-field analysis of the U.S. defense & aerospace industry generates insights into the various key driving & restraining forces that are active across and shaping the future of the industry. Some prominent forces include:
- Political Factors
- Economic Conditions
- Threat Perception: External as well as Internal
- Technological Advancements
- Social Factors & Opinions
The report will provide:
- Identification of Key Forces that are Impacting the Industry
- Comprehensive Analysis of Driving as well as Restraining Forces & their potential capability to influence & shape industry’s future growth trajectory
- Analysis of Relative strengths of Driving & Restraining Forces across Time-span
- Analysis of Overall Industry Dynamics
- Strategic Industry Outlook
The report will be useful for:
- Strategic planning & decision-making process
- Mapping strategic orientation with the industry forces to identify areas for potential strategic realignment
- Analysis of industry dynamics and assessment of potential impact on industry players
- Identifying areas for making strategic as well as tactical changes
This force field analysis report is essential for key decision makers, strategic stakeholders, top management of companies, policy-makers, suppliers, vendors, current & potential investors, industry & company analysts & those associated with the industry.
The report is comprehensive yet concise, built on the PowerPoint platform; thus enabling & ensuring prompt and informed decision making.
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