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Peru Consumer Electronics Report Q3 2010
Business Monitor International, July 2010, Pages: 39
Peru Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Peru's consumer electronics industry.
Peru’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$1.7bn in 2010. The resilience of the Peruvian consumer throughout the downturn is one factor underlying our constructive view, with real private consumption growth of 4.4% forecast for 2010.
The total addressable Peruvian consumer electronics market is forecast to grow at a compound annual growth rate (CAGR) of 11.9% to US$2.7bn by 2014. Implementation of digital TV broadcasting will drive demand for flat-screen TV sets. Meanwhile, more competition in the mobile telecoms sector and expansion in rural areas should boost the mobile handset segment.
Computers
Computer hardware accounted for around 38% of Peru’s consumer electronics spending in 2009, with PC penetration still below 20%. BMI forecasts Peru’s PC sales (including notebooks and accessories) to approach US$866mn in 2014. The PC market was boosted in 2009 by netbooks distributed by the One Laptop Per Child programme. Computer hardware CAGR for the 2010-2014 period is forecast at about 12.3%, driven by sales of notebooks.
AV Devices
AV devices accounted for around 41% of Peru’s consumer electronics spending in 2009. Peru’s domestic AV device market is projected at US$698mn in 2010. Sales of digital TV sets and digital cameras are projected to drive AV spending growth at a projected CAGR of nearly 13.6% between 2010 and 2014, as Peru prepares to transfer to digital broadcasting based on Brazil’s SBTVD standard.
Mobile Handsets
Mobile handset sales accounted for around 21% of Peru’s consumer electronics spending in 2009. Peru’s market handset sales are expected to grow at a CAGR of 7.7% to US$486mn in 2014, as mobile subscriber penetration reaches 88%. The introduction of a new operator should create further growth prospects for the market. Sales will be dominated by the low-tier segment, but there will be increasing demand for features such as MP3 players and cameras.
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