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2010 Direct-to-Consumer Selling in the Nutrition Industry Report
Nutrition Business Journal, July 2010, Pages: 270
As the authors explore in this report, each direct sales channel faces its own set of opportunities and challenges—and each has been impacted by the economic downturn in different ways and to varying degrees. In fact, listen to dietary supplement companies selling via the healthcare practitioner and MLM channels talk about how their businesses fared in 2009, and you hear two very different stories. On the one hand, both practitioner and network-marketing supplement firms benefited last year from the same consumer forces that lifted the overall sale of dietary supplements. As Americans lost their jobs and watched their savings evaporate, many turned to vitamins and other nutrition products to protect the one aspect of their lives they felt they could still control: their health. On the other hand, however, growing competition from online and brick-and-mortar retailers—which both engaged in deep discounting last year—and consumers’ general lack of disposable income conspired to eat away at U.S. supplement sales growth in the MLM channel in 2009.
Purchase this report to learn about:
- 6 supplement subcategories sales & forecasts for all direct-to-consumer sales channels, including: Internet, Multi-level/Network Marketing (MLM), Practitioner, Mail/DRTV & Radio
- 2009 sales of the top direct-to-consumer supplement manufactures/marketers
- Analysis of trends, strengths, opportunities, threats and weaknesses within the individual U.S. direct-selling channels
- The 6 NBJ defined supplement sub-categories including, Vitamin, Minerals, Herbs & Botanicals, Meal Replacements, and Specialty with forecasts through 2017.
- Comparison of retail vs. direct sales channels in the classic NBJ product/channel sales breakdown
- The top U.S. direct selling supplement companies including, Herbalife, Shaklee, Xango, NBTY, Higher Power (Bodybuilding.com), Forever Living
- And much more…
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