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Food Habits of India 2009
Technopak Advisors Pvt. Ltd., Oct 2009, Pages: 271
Food has associations beyond hunger!
Food in the context of human consumption is as Old as human civilization itself; and there are resultant biases with regard to consumption of specific items, meals, what is considered healthy versus unhealthy. People eat at various points of the day for various reasons - sometimes, because they relish the food they eat, or sometimes due to sheer habit or even to relieve themselves of boredom or to get over depression. In addition, what, how and when people eat also has a major bearing on health and with the increased spotlight on health today, the role of food and food items also becomes extremely important.
The macroeconomic changes in India since the early 1990s have a direct impact on food production, processing, retailing and consumption.
In this backdrop, it becomes important to track the latest in consumer behavior with regard to consumption of various meals, in home versus out of home consumption, health connotations of food in their minds, their attitudes with regard to food, consumption details for individual food items, accompaniments and preparations.
‘The Food Habits of India 2009’ Offers..
- A comprehensive mapping of meals consumed in the household-specific food items consumed for every meal-including frequency, weekday versus weekend consumption, eating group. Decision maker on specific meals - items to be cooked.
- Consumption details by meals for individuals regarding in-home (prepared at home, and also ordered in) as well as out of home consumption (prepared at home/eaten out or in eating out)
- A section an the quintessential Indian housewife: profile, health and food, cooking habits time spent on cooking across various times of the day, meals that are more vs. less pleasurable..
- The housewives' awareness regarding and extent of consumption of new food types such as organic food, no oil/low oil food, low salt/no salt food, sugar substitute food, in free food, low calorie/zero calorie food in the household.
- Service providers' perspective regarding the food supply chain, marketing in the industry and their view-points on consumer trends regarding specific food categories.
- Emerging consumer and industry trends.
Highlights:
- A comprehensive coverage on incidence, frequency and other consumption nuances for 100 plus prepared food items, accompaniments and packaged food material
- Analysis of consumption by six meal types: breakfast, mid-morning meal, lunch, evening snack, dinner and past-dinner snack.
- In-depth analysis of attitudes to food, health and cooking.
- Eating out: Reasons for eating out, and details of a typical eating out occasion in terms of planning, group, food items, place and location, expenditure, satisfaction and reasons for dissatisfaction. Also, specifics on quick Service Restaurants and Coffee Chains in terms of awareness and usage of outlets and intention to use in future
Methodology and Coverage:
The ‘Food Habits of 1ndia 2009’ is a study based on approximately 800 interviews ( 4131 housewives representing their households and 3810 individuals) aged 18 - 45 years from SEC A, B and C households in 30 cities across 21 states, to represent food habits and attitudes of consumers in urban India (1 lakh plus towns).
This is supplemented with expert interviews with service providers in the food industry and secondary research including data and expertise from the authors vast body of knowledge on the subject.
The consumer component of the study consisted of face-to-face interviews using two fully structured questionnaires administered to individuals and housewives.
The service provider capsule consists of 25 plus expert interviews with professionals spread across the food chain: food and grocery retailers, manufacturing companies (supply chain and marketing), food services outlets (Including beverage outlets), cold chains etc.
The regions, states and cities covered:
- North: Ajmer, Chandigarh, Delhi, Etawah, Jaipur Lucknow, Ludhiana, Patiala, Rohtak
- East: Bardhman, Bhagalpur, Bhubaneshwar; Guwahati, Kolkata, Patna, silchar
- West: Amaravati, Ahmedabad, Bhopal, Junagadh, Mumbai, Sagar
- South: Bangalore, Chennai, Cochin, Erode, Gulbarga, Guntur, Hyderabad, Kannur
The States
Delhi, Chandigarh, Haryana, Punjab, Himachal Pradesh, Uttar Pradesh, UttarKhhand, Rajasthan, Gujarat, Maharashtra, Madhva Pradesh, Chhattisgarh, Tamil Nadu, karnatata, Andhra Pradesh, Kerala, Bihar, Jharkhand, West Bengal, Assam and Orissa.
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Cooking & Eating Habits Market Assessment 2009
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