With increased choice of online portals competing with the traditional travel trade channel, the Indian consumer has a plethora of options when it comes to planning travel. The Nielsen Online Travel Agent study provides a depth understanding of the Online travel agents market from the consumer perspective. It understands the motivators and barriers to use the OTA channel and also measures brand health of key players in this sector. It is an essential tool for all organizations operating in the Indian travel market to help devise the right marketing strategies.
