|
|
 |
|
Viewing report
|
|
|
|
OverPowering Common Brand Problems - Whitepaper
TechSci Research, Sep 2010, Pages: 17
The research paper “Overpowering Common Brand Problems”, analyzes top 27 common problems related to branding faced by individuals and organisation in today competitive marketing environment. Issues like brand positioning, poor marketing decisions, and brand extension have been critically analysed and discussed. A series of in-depth qualitative interviews with more than 30 Brand Managers of Fortune 500 companies were conducted, followed by desk research to collate the insights and analyze these issues.
The brand image has been the integral part of the product and the organisation for many years. Brand image has helped to bridge gap between organisation and its end customer (retail or business). Brand building cannot be treated as science or art but as combination of both where you apply certain conventional or modern principle and create a perception of brand in mind of consumer.
The changing market and competition dynamics have transformed the traditional practice of brand building process. Now days brand manger are more inclined towards the aspect of sales rather than creating a perception about brand in target audience mindset. In this research paper we have highlighted the top 27 branding issues faced by mangers across the globe and to find a substantial way to overpower them. We have discussed issues like brand positioning, poor marketing decision, and brand extension have been critically analyzed and discussed by the writer. A series of in-depth qualitative interviews with more than 30 Brand Managers of Fortune 500 companies were conducted, followed by desk research to collate the insights and analyze these issues.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Measuring and Valuing Customer Relationships
2012 Annual Survey of Market Research Professionals
Improve Market Research Impact
Adding Business Value through HR: 23 Case Studies
Green Marketing in Financial Services in the United States 2009
Business Intelligence: Corporate Performance Management
Competitive Gain In the Demand Chain
Think Fast!: Accurate Decision-Making, Problem-Solving, and Planning in Minutes a Day
Giving Customer Voice More Volume
Chief Information Officer's Body of Knowledge: People, Process, and Technology
|
|
|
|
