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Microsoft Corporation - Company Profile & SWOT Analysis

TechSci Research, March 2010, Pages: 36


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This company profile has been prepared for management consultants, Industry Analysts, market research organizations, investors, corporate advisors. This is a comprehensive analysis of Microsoft Corporation, its business segments, and competitors. It evaluates the strategies adopted by the company, to achieve a competitive edge in the industry. The profile also assesses the strengths of the company and the opportunities available in the market.

Company Summary

This section presents the key facts & figures, business description, products & services offered and corporate timeline of the company.

Company Analysis

It involves analysis of the company at three levels - segments, organizational structure and ownership composition. Both business and geographic segments are analyzed alongwith their recent financial performance. It further discusses the major subsidiaries of the company and the recent merger & acquisitions.

Discussion of Business Strategies

This section talks about the current and future strategies of the company. All business, marketing, financial and organizational strategies are discussed here.

SWOT

We have critically evaluated the strengths, weaknesses, opportunities and threats to the organization. It deals powerful vision into the critical issues affecting a business.

Financial Performance

It debates the most recent financials of the company and also compares the historical sales & income figures with the current figures. The objective is to assess the financial health of the company. The Analysts opinions to help in evaluating the performance of the company from an investor’s viewpoint.

Competitive Intelligence

This section evaluates the company with its peer group. The comparable analysis are aimed at giving an overview of the competitive landscape in the industry and the company’s positioning in its peer group.


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