|
|
 |
|
Viewing report
|
|
|
|
Inside the Market Research Industry
Inside Research, May 2012
Called by BARRON'S 'The bible of the MR industry,' INSIDE RESEARCH since 1990 reports on the business of MR to its readers in the U.S. and 34 countries worldwide. This confidential monthly newsletter covers news of corporate and research company business activities, personnel changes, financial news, and industry reports about MR in the press. Writing is terse and to the point for busy executives who need to know what's happening now in the MR industry.
IR develops information for those who manage the MR industry. Most issues contain special reports, with recent issues covering a 15-year CSM annual index of revenues in the U.S. and Europe; world's top 25 MR conglomerates; top MR executive hiring compensation; fastest-growing U.S. and global MR companies; and research company advertising and promotion spending.
A 15-year U.S. index tracking the growth of Internet spending on MR and ten years for Europe is updated twice a year. IR's roundtable of major U.S. MR buyers give their frank views on a variety of research issues. Industry leaders are questioned closely in IR's Movers & Shakers reports.
Major marketing and advertising research conferences are reported, along with news of industry association activities affecting the MR industry. A stock index among 11 public market research companies worldwide, the MR11 is charted for each issue.
The authors also create the Honomichl Reports, which ranks and profiles the Top 50 U.S. MR firms in the U.S. for the past 37 years and the Global Top 25 MR firms for the past 13 years.
INSIDE RESEARCH was founded by Jack Honomichl, the top authority on the MR industry, who compiles the Honomichl Top 50 and Global Top 25 in AMA's Marketing News.
BONUS: New subscribers will receive without charge a copy of the 60-page Honomichl Top 50 report as well as the 42-page Honomichl Global Top 25 report.
Two year subscription also available - Please enquire before buying to find out more
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Stationery Products - Global Strategic Business Report
US Managed Markets Driving Commercial Success through Outcomes-Based Reimbursement
Advanced Advertising Outlook
Online Advertising - Global Strategic Business Report
United States 2012 - American Residential Database
In-Game Advertsing - Global Strategic Business Report
Office Equipment - Global Outlook
Training Management Maturity Model: A Management Tool for Assessing the Effectiveness of Training Systems and Planning for their Improvement, 3rd Edition
Hi-Tech PR Firms - Global Outlook
Make It In America: The Case for Re-Inventing the Economy
|
|
|
|
