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The Sports Goods Market in Southern Europe (Romania, Albania, Bulgaria, Moldova) - Vol. 2
EDM Publications, March 2008, Pages: 388
Focus on: Romania, Albania, Bulgaria, Moldova
This report looks at the trends in sports participation and governmental initiatives to promote sports activities. It also provides import-export statistics from the last few years
The report includdes profiles of important companies in the sector and looks at the overall market size data and growth, with details on apparel, footwear and equipment and on the market for 10 major sports categories (fitness, team sports, golf and racket sports, running, cycling, action sports, water sports, outdoor sports, cue sports).
The structure and development of the supply chain at the wholesale and retail levels is analysed, with an analysis of the distribution strategies and channels, including the fashion circuit and the internet.
Consumers' attitudes toward sporting goods and marketing and ways of entering the market and optimizing brand penetration are also looked at.
The use of a common approach in this market intelligence will allow the reader to make useful comparisons among the different countries, facilitating benchmarking and indicating interesting areas of potential development. Brand owners will be able to determine their weak spots in certain countries and get ideas to improve market penetration. National distributors and agents may discover interesting foreign brands to carry in their own countries that have a strong presence in others, while sporting goods retailers will know what their counterparts are doing in other mature European countries to be successful and to win further market shares.
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Also available
The Sports Goods Market in Southern Europe (Slovenia, Croatia, Serbia, Bosnia-Herzegovina, Montenegro, Macedonia) - Vol. 1
The Sports Goods Market in Southern Europe (Greece, Turkey, Cyprus, Malta) - Vol. 3
The Sports Goods Market in Southern Europe (Spain, Andorra, Gibraltar, Portugal) - Vol. 4
The Sports Goods Market in Southern Europe - (All 4 volumes)
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