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The Sports Goods Market in Southern Europe - (All 4 volumes)
EDM Publications, Sep 2008, Pages: 1,832
Benefits: The purpose of these reports is to help sporting goods companies to improve their market penetration in all the European countries by:
- benchmarking their performance in all of them, based on homogeneous criteria
- knowing all the aspects of these markets and tracing their development potential
- learning more about the major players
- identifying potential new distribution partners for a country or a region
- taking inspiration from the strategies and moves of key competitors in the region
Furthermore, national distributors may discover interesting foreign brands to carry in their
own countries that have a strong presence in others. Sporting goods retailers will know what their counterparts are doing in other countries to be successful.
18 Countries:
- Volume 1: Slovenia, Croatia, Serbia, Bosnia-Herzegovina, Montenegro, Macedonia
- Volume 2: Romania, Bulgaria, Albania, Moldova
- Volume 3: Greece, Turkey, Cyprus, Malta
- Volume 4: Spain, Andorra, Gibraltar, Portugal
120 Topics: The general context – Sports participation – Production and trade in sporting goods – Market size and growth – Analysis of 10 major sports categories – The supply chain at the wholesale and retail levels - Consumers – Marketing – Market entry issues, etc.
- Extra: Hundreds of charts – Profiles of nearly 250 companies and listings of more than 600 companies in the region
- Sources: More than 500 industry executives and government officials
- Hundreds of magazines, newspapers and websites
- Collaborators: A team of 16 journalists and researchers
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Also available
The Sports Goods Market in Southern Europe (Slovenia, Croatia, Serbia, Bosnia-Herzegovina, Montenegro, Macedonia) - Vol. 1
The Sports Goods Market in Southern Europe (Romania, Albania, Bulgaria, Moldova) - Vol. 2
The Sports Goods Market in Southern Europe (Greece, Turkey, Cyprus, Malta) - Vol. 3
The Sports Goods Market in Southern Europe (Spain, Andorra, Gibraltar, Portugal) - Vol. 4
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