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The Sports Goods Market in Central Europe - (Italy) Vol. 2
EDM Publications, Sep 2009, Pages: 443
This report looks at the trends in sports participation and governmental initiatives to promote sports activities. It also provides import-export statistics from the last few years
The report includdes profiles of important companies in the sector and looks at the overall market size data and growth, with details on apparel, footwear and equipment and on the market for 10 major sports categories (fitness, team sports, golf and racket sports, running, cycling, action sports, water sports, outdoor sports, cue sports).
The structure and development of the supply chain at the wholesale and retail levels is analysed, with an analysis of the distribution strategies and channels, including the fashion circuit and the internet.
Consumers' attitudes toward sporting goods and marketing and ways of entering the market and optimizing brand penetration are also looked at.
- Case studies of successful and unsuccessful market penetration and related tips
- In-depth analysis of 125 significant players
- Ten product categories studied from top to bottom
- Consumption trends and effective marketing strategies
- Comprehensive market and foreign trade statistics
- Listings of 196 executives interviewed and about 250 other distributors and retailers
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Also available
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