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The Sports Goods Market in Central Europe - (All 4 volumes)
EDM Publications, March 2010, Pages: 1,584
After the success of the Northern European report (2007) and Southern European report (2008), the publisher is pursuing their research of the European sporting goods markets with the more mature markets of Central Europe in four volumes:
- Vol. 1 France (330 pages)
- Vol. 2 Italy (410 pages)
- Vol. 3 Austria and Switzerland (420 pages)
- Vol. 4 Germany (370 pages)
For each country, the research is structured in the same way as the publisher's previous reports and reviews 120 different topics including:
- Trends in sports participation and governmental initiatives to promote sports activities
- Import-export statistics from the last few years
- Profiles of important companies in the sector
- Overall market size data and growth, with details on apparel, footwear and equipment and on the market for 10 major sports categories (fitness, team sports, golf and racket sports, running, cycling, action sports, water sports, outdoor sports, cue sports)
- Structure and development of the supply chain at the wholesale and retail levels, with an analysis of the distribution strategies and channels, including the fashion circuit and the internet
- Consumes' attitudes toward sporting goods and marketing
- Ways of entering the market and optimizing brand penetration
In addition, each company report includes listings of important distributors, retailers, and other useful contacts.
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Also available
The Sports Goods Market in Central Europe (France) - Vol. 1
The Sports Goods Market in Central Europe (France) - Vol. 1
The Sports Goods Market in Central Europe - (Italy) Vol. 2
The Sports Goods Market in Central Europe - (Italy) Vol. 2
The Sports Goods Market in Central Europe - (Austria & Switzerland) Vol. 3
The Sports Goods Market in Central Europe - (Austria & Switzerland) Vol. 3
The Sports Goods Market in Central Europe - (Germany) Vol.4
The Sports Goods Market in Central Europe - (Germany) Vol.4
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