The whole research consists of a 1,500-page report in 3 volumes, and each country report is structured in the same way, particularly focusing on the following topics:
- Social and economic data
- Trends in golf participation and governmental initiatives to promote its practice
- Import-export statistics from the last few years
- Profiles of important companies in the sector
- Market size data and growth, with details on apparel, footwear and accessories
- Structure and development of the supply chain at the wholesale and retail levels, with an analysis of the distribution strategies and channels
- Consumers' attitudes toward sporting goods and marketing
- Ways of entering the market and optimizing brand penetration
- Contact details of the main players in the golf market (brands, distributors, agents, ...)
List of all the countries covered by the project:
Volume 1: Bulgaria, Croatia, Cyprus, Greece, Italy, Malta, Portugal, Romania, Serbia, Slovenia, Spain and Turkey.
Volume 2: Austria, Czech Republic, France, Germany, Hungary, Morocco, Poland, Russia, Slovakia, South Africa, Switzerland
Volume 3: Belgium/Luxembourg, Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Netherlands, Norway, Sweden.
1.1 Basic data on currency exchange rate, type of government, VAT rate etc.
1.2 Statistics on the population, demographic trends, geographical spread and life expectancy
1.3 Latest and projected growth rates GDP and GDP per person
1.4 Evolution of average wages, working schedules and unemployment
1.5 Consumer spending levels and patterns, with details on trends for durable items (automobiles, housing) and fast-moving items including apparel, footwear and other relevant purchases, inflationary trends
1.6 Factors that are likely to influence the growth and the golf market and the consumption of golf clothing in the future
2 GOLF PARTICIPATION
2.1 General statistics on sports participation, where they exist, possibly broken down by age and gender, providing historical quantitative information wherever possible.
2.2 General statistics on golf participation, where they exist, possibly broken down by age and gender, providing historical quantitative information wherever possible.
2.3 General statistics on golf tourism.
2.4 Statistics on the number, development and characteristics of golf courses, with a description of some of them in certain countries where it may be unusual or significant.
2.5 The initiatives of governmental and non-governmental institutions in favour of golf participation and golf tourism
2.5.1 Development policies and programmes for the construction and management of golf courses. The role of private and public operators. The existence and development of easy access policies for these facilities.
2.5.2 Private, national and local governmental initiatives aimed at developing tourist destinations for golfers.
2.5.3 The role and development of tour operators in the organisation of inbound or outbound golf tourism.
3 TRENDS IN MANUFACTURING AND TRADE FOR GOLF APPAREL
3.1 Statistical information on annual production (where it still exists), exports and imports of various kinds of softgoods for golf since 2004, in terms of volume and value, if they are relevant for softgoods for golf
3.1.1 Import figures and their analysis
3.1.2 Description of major national manufacturers and brands of various types of golf clothing, including profiles of selected companies that have a significant place in the local or international market or an interesting development strategy.
4 MARKET SIZE
5 STRUCTURE AND DEVELOPMENT OF THE CHAIN OF DISTRIBUTION FOR GOLF CLOTHING AT THE WHOLESALE STAGE
6 STRUCTURE AND DEVELOPMENT OF THE CHAIN OF DISTRIBUTION FOR GOLF APPAREL AT THE RETAIL STAGE
7 CONSUMERS' ATTITUDES TOWARDS GOLF CLOTHING
9 WAYS OF ENTERING THE MARKET AND OF OPTIMISING BRAND PENETRATION
9.1 Attitudes of those involved in the distribution of softgoods for golf towards foreign products, particularly those of British, Swedish or Italian vendors (to be done through the planned survey of visitors at Golf Europe).
9.2 Recommendations for programmes and measures that the British Golf Industry Association could undertake to improve the success of British industry abroad.
OUTLOOK AND FINAL REMARKS
- General Conclusions and Outlook
- Commission History – Illustration of the different stages of development of the research process.
- Methodology – Details on the methods used, the subjects interviewed and the problems encountered in the process.
Appendix 1: List of all the companies, associations and governmental bodies interviewed as part of the Project in the country
Appendix 2: List of other major distributors of sports goods in the country
Appendix 3: List of other major retailers and buying groups for sports goods in the country
Appendix 4: Contact details (name and address) of top government officials responsible for programmes aimed at raising sports participation in the country
Appendix 5: Other useful contacts in the country, including lawyers, shipping agents, etc.
Appendix 6: Magazines, newspapers, market studies, websites and other primary sources of market information used in the country report