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Russian Market of Packaged Cereals and Flakes
IndexBox Marketing Ltd., Sep 2009, Pages: 72
In July 2009, RMR (a division of “IndexBox”) conducted a research in the Moscow and Moscow region market of packaged cereals and flakes.
The aim of the research is to describe the situation in the market during the economic crisis, to provide data on its dynamics, volume, and prospects for further development. To conduct an analysis of consumer preferences regarding the types and brands of cereals and flakes, as well as model selection and purchase of packaged cereals and flakes. To evaluate the changes in the structure of consumption.
Cereals are included in the list of food products which are available to virtually all segments of the population. Cereals are products, obtained by processing a number of crops. Thus, the main raw material for the production of different kinds of cereals can be: buckwheat, high grade wheat, millet, oats.
In addition to the cereals and cereal crops in Russia and the Moscow region, there are different kinds of products with high added value (products based on cereals, previously passed all or some of the manufacturing operations, improving their consumer qualities): cereals, porridge and quick cooking instants, packaged side dishes and others.
Object of this study was the market of the Moscow region (city of Moscow, Moscow region) of packaged cereals and flakes, which includes following directions:
1. Packaged cereals (branded and non-branded)
2. Packaged cereals with additives, packaged side dishes (on the Russian market they are represented mainly by branded products)
3. Packaged flakes (branded and non-branded)
4. Cereal-based types of kasha (on the Russian market they are represented mainly by branded products)
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This title is also available in the following language
Russian Market of Packaged Cereals and Flakes (Russian Version)
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