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Russian Market for Premium Confectionary
IndexBox Marketing Ltd., May 2010, Pages: 49
Information about the confectionary market (of the premium segment) and its state in May 2010.
The purpose of the marketing research is to describe the situation on the Russian market of premium confectionary, to provide relevant information on the volume of imports, consumption and state of the market, as well as the changes that took place in this market in 2009.
Experts estimate that the premium segment is now about 10% of Russian market of confectionery products in kind and 35% in value. Over the past 2 years, the decline in the market amounted to about 15% in kind, caused by the effects of the economic crisis. The downfall affected only the premium segment, while the average high, lower and lower middle segments of the confectionery products, by contrast, grew by 10-15%.
The imported products are about 7% of the market of premium confectionery products. In 2009, the main countries, leading suppliers of chocolate products of the premium segment in Russia were Germany and Italy. The largest supply of premium chocolate products segment on the territory of Russia fell on the company “Ferrero”. The largest supply of premium confectionery products in Russia in 2009 came from Germany and Sweden. The company, whose products took the largest share in the supply of premium products was “Ferrero” and its brand “Rafaello”.
The average margin in the retail of imported confectionery products ranged from 200% to 400% of the cost of the importer referred to the customs. Up to date, the chocolate industry is one of the most attractive for manufacturers and distributors in the confectionery industry. According to expert estimates, the profitability of chocolate production in the pre-crisis period was more than three times higher than the profitability of other sugary confectionery.
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This title is also available in the following language
Russian Market of Premium Confectionary (Russian Version)
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