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Russian Market for Rum
IndexBox Marketing Ltd., Feb 2010, Pages: 15
Information about the market of rum and its state in February 2010.
The aim of the research is to describe the situation on the Russian rum market, to provide relevant information on production volumes, imports, consumption and market conditions, as well as changes that occurred in 2009.
The market size of the rum in Russia in 2009 amounted to about 74.7 million USD, in kind equaled to 440.9 deciliters. The rum market in Russia is composed entirely of imports.
In 2009, on the territory of Russia were imported 440.9 thousand deciliters of rum, which in value terms amounted to 24.1 million USD. The largest share of shipments of rum in kind was carried out from the territory of Puerto Rico, Cuba and the UK.
The largest foreign companies producing rum are 'TRADALL SA', 'DIAGEO BRANDS BV' and 'HAVANA CLUB INTERNATIONAL SA”.
In the structure of the market of strong alcoholic drinks, rum takes 3% of the market in physical terms and 4.5% of the market in value. Among the most respected brands stand out: “Bacardi”, “Captain Morgan's” “Havana Club”, and “Malibu Rum”.
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This title is also available in the following language
Russian Market of Rum (Russian Version)
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