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Analysis of Market Demand for Ventilated Facades
IndexBox Marketing Ltd., Aug 2008, Pages: 50
Summer of 2008 wasn’t calm for Russian building companies – many of them felt rate of Russian economy’s growth decelerating, as well as first symptoms of stagnation in industrial production appearing. Demand for many building materials has descended. On purpose to understand how the crisis affected the market of ventilated facades, specialists of IndexBox Company has conducted research and educed main tendencies of the present market.
Methods of product promotion for each of the chosen segments
Administrative and office buildings:
- Means of promotion: Internet advertising, exhibitions, special catalogs, cooperation with architects. - Main ideas of promotion: Inexpensive but quality products. Durable and long-lasting substructure elements. - Requirements: Compliance with GOST (Russian National Standard), Construction Rules and Regulations.
Residential buildings:
- Means of promotion: Cooperation with architects, communication with the city’s government - Main ideas of promotion: Cooperation with architects, communication with the city’s government - Requirements: Safe, inexpensive products. Durable and long-lasting substructure elements
Products Mentioned: - Ventilated facades - façade system
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This title is also available in the following language
Analysis of Market Demand for Ventilated Facades (Russian Version)
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