Data Card Market Update: Chinese Operators Use Varying Strategies

In-Stat/MDR, March 2010, Pages: 6

The 3G data card market experienced significant growth in the last quarter of 2009, when compared with the data card market update in September of 2009. As of January 2010, China Mobile has about 1.1 million 3G data card users. China Unicom launched their 3G services in October of 2009; the total number of WCDMA data card subscribers is approximately 0.5 million. China Telecom has the most CDMA2000 1X 3G data card subscribers of the three operators—about 3.4 million.

To provide a fuller understanding of the changes in China's 3G data card market from September 2009 to January 2010, this update first provides a market status update, then analyzes operators’ strategies in the data card market, and finally, it explores two major problems with 3G data card market in China.

Introduction to Update
China’s 3G Data Card Market Update
China Mobile’s TD-SCDMA
China Unicom’s WCDMA
China Telecom’s CDMA2000 EVDO
Operator Strategies Update
- China Mobile
- China Unicom
- China Telecom
Problems Ahead
- Inadequate Network Coverage Affects User Experience
- Operators to Concentrate on 3G Mobile Phone Promotion in 2010

List of Figures

Figure 1. Current 3G Data Card Subscribers, by Air Link (in Millions)

- China Mobile
- China Unicom
- China Telecom

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