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Product Insights : Haircare in the US
Datamonitor, Aug 2010, Pages: 53
This report forms a part of the The newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the US haircare market, segmented by key categories
- Contextualizes the US in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights of this title
Globally, the US ranked first in terms of the number of new products launched in the haircare market in 2009.
The majority of the new products launched in the US haircare market were in the shampoo category which accounted for 38% of the new products launched in the market.
In 2009, citrus fragrance emerged as the most popular fragrance among all new haircare products launched in the US while cardboard was the most popular packaging material. Majority of products launched in the US haircare market in 2009 were priced above $20 with 'upscale' being the most popular claim among them.
Key reasons to purchase this title
- Assess product innovation trends in your market
- Learn from successful new product launches
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