This report is based on trends observed in terms of increasing health & hygiene consciousness among Indians, changing lifestyles and resultant household product choices. It captures current trends in product development and marketing across categories as well as the opportunities therein.This report is aimed at enabling NPD and marketing teams to identify potential in terms of product formulation.
Scope
- Identifies current drivers and inhibitors influencing Indian consumers' choice of household care products
- Explores consumer attitudes towards usage of household care products and emerging need states
- Focus area for companies in terms of products and product categories with a potential for innovation and growth
- Geographic scope is India
Highlights of this title
Preventive healthcare is increasing Indians' association of a sense of wellbeing with hygienic surroundings. Aggressive marketing from companies has tapped on to this potential. Though efficacy and convenience are important parameters, most consumers still tend to purchase household products on the basis of 'value for money' on a regular basis
From several trends shaping the household products industry, increased use of natural ingredients in formulation is the most apparent and well accepted among consumers. Also, peer reviews or product samples of household products do not seem to influence Indian consumers as strongly as personal trial.
According to the data from The Product Launch Analytics (PLA) database, air fresheners and laundry detergents accounted for the highest proportion of new product introductions tracked by The product specialists across India in 2009.
Key reasons to purchase this title
- Develop better targeted products based on an understanding of emerging household cleaning needs and preferences among Indian consumers
- Access analysis of primary consumer research and best practice examples of innovative and effectively marketed products
- Identifies emerging categories and opportunities in product formulation and marketing. Develop plans using recommendations as a catalyst for ideation
