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Green Consumers in the UK
Datamonitor, Aug 2010, Pages: 37
Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.
Scope
- An examination of how environmentally conscious UK consumers are, and how this translates into green behaviours
- An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
- A snapshot of the UK's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
- Insight into which demographic groups are most responsive to environmental concerns in each sector
Highlights of this title
UK consumers are highly aware of environmental problems and how their everyday activities are contributing to them, with a high proportion already taking action to improve the sustainability of their lifestyles
A large number of the UK consumers are adopting green practices to benefit the environment as opposed to receiving green tax credit from the government often associated with such behavioral change
Females, middle aged people and rural dwellers display the most sustainable behavior in Energy and Retail sectors, and are therefore likely to be more receptive to green marketing campaigns. But in Transport sector amost all demographic groups display similar trends.
Key reasons to purchase this title
- Understand the factors that are driving the growth of green consumerism in the UK
- Project which sectors present the best opportunities for green products and services
- Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns
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