|
|
 |
|
Viewing report
|
|
|
|
Green Consumers in Sweden
Datamonitor, Aug 2010, Pages: 39
Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.
Scope
- An examination of how environmentally conscious Swedish consumers are, and how this translates into green behaviours
- An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
- A snapshot of Sweden's energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
- Insight into which demographic groups are most responsive to environmental concerns in each sector
Highlights of this title
Swedish consumers are highly aware of environmental problems and how their everyday activities are contributing to them, however, the adoption of environmentally friendly activities is limited by a lack of guidance on how to go about them.
The vast majority of Swedish consumers undertaking green behaviors are doing so primarily in order to benefit the environment, as opposed to receiving monetary savings often associated with such behavioral change
Rural consumers and women display higher levels of green behavior, but levels of adoption of green behavior is expected to increase across the board over the next 3 years.
Key reasons to purchase this title
- Understand the factors that are driving the growth of green consumerism in Sweden
- Project which sectors present the best opportunities for green products and services
- Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns
Customers who bought this item also bought
Green Consumers in BRIC
Green Consumers in Europe
Green Consumers in Brazil
Green Consumers in Germany
Green Consumers in Australia
Green Consumers in the US
Green Consumers in the Netherlands
Green Consumers in Spain
Green Consumers in France
Green Consumers in Korea
|
|
|
|
