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Green Consumers in the Netherlands
Datamonitor, Aug 2010, Pages: 37
Companies across multiple industries are developing products and services to harness the opportunities arising from environmentally conscious consumers. Targeting and reaching those customers requires sophisticated intelligence which relates to specific industries and includes breakdowns based on demographics, attitudes and behaviors.
Scope
- An examination of how environmentally conscious Dutch consumers are, and how this translates into green behaviours
- An exploration of which factors affect a consumer's choice to undertake green behaviours and purchase sustainable products
- A snapshot of Netherlands' energy, retail and automotive sectors, and analysis on the presence of green consumerism in these markets
- Insight into which demographic groups are most responsive to environmental concerns in each sector
Highlights of this title
Dutch consumers are fairly aware of environmental problems and consider environmental damage as key threat to the world. The Dutch consider human activities to be the primary factor driving the rise of climate change with air pollution being the key area of concern for them.
The vast majority of Dutch consumers follow energy saving practices in their homes with around half of them using green energy. Consumers aged (55+ yrs) & (35-54 yrs) display most responsible behavior in their energy and lifestyle & shopping activities respectively. Females and rural dwellers display the most sustainable behavior in both sectors.
Dutch seem to be least inclined towards sustainable behavior in their travel and transport activities. People in the age group 18-34 years, males and urban dwellers display the most sustainable behavior, and are therefore likely to be more receptive to green marketing campaigns.
Key reasons to purchase this title
- Understand the factors that are driving the growth of green consumerism in Netherlands
- Project which sectors present the best opportunities for green products and services
- Develop targeted marketing strategies based on those demographic groups that are most receptive to environmental concerns
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