Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Scope
- The slide pack provides country specific primary data for the cards market.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation
- The pack also presents analysis across income and age groups to strengthen and deepen insight
Highlights of this title
Consumers in the UK are less motivated than consumers on average globally to take out a credit card simply because it comes with an account. They are also less driven by the ease of the application process or a card being the easiest to get.
Nearly a quarter of consumers with the top ten card issuers did not use their card in the previous month. For those who did most received a bill under GBP 2,500.
It is not only the financial incentives of loyalty that attract consumers in the UK. A low balance transfer rate is in the top three responses for a number of cards demonstrating that consumers want help to manage the debt they carry on their cards
Key reasons to purchase this title
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours
- Primary data is used to independently profile UK consumers against global peers, whilst providing insight into demographic and income variations.
