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What Consumers Want: Personal Loans and Mortgages in the UK
Datamonitor, Aug 2010, Pages: 46
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Scope
- The slide pack provides country specific primary data across the mortgage and personal lending markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation
- The pack also presents analysis across income and age groups to strengthen and deepen insight
Highlights of this title
Large proportions of wealthy UK consumers hold mortgage products. Of those with an income of over £150,000 per year 66.7% have a mortgage product, the highest percentage across the income bands
The broker channel is particularly popular in younger consumers. Over half, 57.1% of consumers aged between 18 and 24 consulted a broker to manage their mortgage purchase.
Looking across age groups trustworthiness increases in importance as consumers get older. Honesty shows the same trend, indicating that older consumers value integrity most in their mortgage provider.
Key reasons to purchase this title
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours
- Primary data is used to independently profile UK consumers against global peers, whilst providing insight into demographic and income variations.
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