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Sony Ericsson Mobile Communications AB - Strategic SWOT Analysis Review
GlobalData, April 2011, Pages: 24
Sony Ericsson Mobile Communications AB - Strategic SWOT Analysis Review
Summary
Sony Ericsson Mobile Communications AB (Sony Ericsson) is a UK-based limited liability company, principally engaged in designing, developing, and manufacturing a variety of mobile phone for its customers across the world. The company is owned equally by Ericsson and Sony. The wide range of products developed by the company includes phones, accessories, and PC cards. Sony Ericsson’s products find applications in mobile imaging, music, communications, and entertainment. In addition, the company also engages in product research, design and development, manufacture, marketing, sales, and distribution; and it offers customer services. The company’s research and development centers are located in Sweden, the UK, France, the Netherlands, India, Japan, China, and the US. Sony Ericsson is headquartered in London, the UK.
Sony Ericsson Mobile Communications AB Key Recent Developments…
Feb 15, 2010: Sony Ericsson unveils Xperia X10 mini, X10 mini pro
Feb 15, 2010: Sony Ericsson selects Gokivo Navigator from Tele Communication Systems
Feb 02, 2010: Sony Ericsson launches new Windows phone Aspen
Jan 22, 2010: Sony Ericsson Q4 sales down 40% to €1.75bn
GlobalData’s Sony Ericsson Mobile Communications AB - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.
This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.
Scope
- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.
Note: Some sections may be missing if data is unavailable for the company.
Reasons to Buy
- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
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