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McDonald's Corporation (MCD) - Financial and Strategic SWOT Analysis Review
GlobalData, April 2011, Pages: 38
McDonald's Corporation (MCD) - Financial and Strategic SWOT Analysis Review
Summary
McDonald’s Corporation (McDonald’s) is one of the leading quick service restaurant operators in the US. The company specializes in offering hamburgers, cheeseburger, chicken sandwiches, french fries, salads, milk shakes, desserts and ice cream sundaes, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. In addition, it serves premium salads, chicken, yogurt, bottled water, and fruits. It operates more than 32,737 restaurants that serve 60 million people in more than 117 countries every day. Out of these, 26,338 are operated by franchisees, while 6,399 are operated by the company. The company operates through four reportable segments namely, the US; Europe; Asia Pacific, Middle East and Africa (APMEA); and Other countries and corporate. McDonald’s is headquartered in Oak Brook, Illinois, the US.
McDonald's Corporation Key Recent Developments…
Jan 29, 2011: Shoals To Open New Solar Manufacturing Plant In Fred White Boulevard, Portland
Apr 21, 2010: McDonald's Q1 Revenues Up 10%
Mar 30, 2010: McDonald’s to open 520 stores in China
Mar 01, 2010: McDonald’s to refit its stores
Feb 18, 2010: McDonald's announces plans to open its 150th restaurant in New Zealand
This comprehensive SWOT profile of McDonald's Corporation provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.
The profile contains critical company information including:
- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.
Note: Some sections may be missing if data is unavailable for the company
Key benefits of buying this profile include:
You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.
Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.
Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.
Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.
List of Tables
List of Figures
Section 1 - About the Company
McDonald's Corporation - Key Facts
McDonald's Corporation - Key Employees
McDonald's Corporation - Key Employee Biographies
McDonald's Corporation - Major Products and Services
McDonald's Corporation - History
McDonald's Corporation - Company Statement
McDonald's Corporation - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Section 2 – Company Analysis
McDonald's Corporation - Business Description
McDonald's Corporation - Corporate Strategy
McDonald's Corporation - SWOT Analysis
SWOT Analysis - Overview
McDonald's Corporation - Strengths
Strength - Leading Market Brand
Strength - Wide International Presence
Strength - Strong Focus on Quality
Strength - Improved Financial Performance
McDonald's Corporation - Weaknesses
Weakness - Product Recalls
McDonald's Corporation - Opportunities
Opportunity - Rising Sales in the US Restaurant Industry
Opportunity - Product Innovation and Menu Diversification
Opportunity - Huge Potential in the Emerging Markets
McDonald's Corporation - Threats
Threat - Volatile Consumer Choices
Threat - Rising Manpower Costs
Threat - Intense Competition
McDonald's Corporation - Key Competitors
Section 3 – Company Financial Ratios
Financial Ratios - Capital Market Ratios
Financial Ratios - Annual Ratios
Performance Chart
Financial Performance
Financial Ratios - Interim Ratios
Financial Ratios - Ratio Charts
McDonald's Corporation, Recent Deals Summary
Section 4 – Company’s Recent Developments
Jan 29, 2011: Shoals To Open New Solar Manufacturing Plant In Fred White Boulevard, Portland
Apr 21, 2010: McDonald's Q1 Revenues Up 10%
Mar 30, 2010: McDonald’s to open 520 stores in China
Mar 01, 2010: McDonald’s to refit its stores
Feb 18, 2010: McDonald's announces plans to open its 150th restaurant in New Zealand
Feb 09, 2010: McDonald's Global Comparable Sales Improve In January
Feb 02, 2010: McDonald's extends its contract agreement with Dwight Howard
Feb 01, 2010: McDonald's To Ramp Up Presence In Russia
Jan 29, 2010: McDonald's To Increase Investment In China By 25%
Jan 25, 2010: McDonald’s, ACS Expand IT Services Contract
Section 5 – Appendix
Methodology
Ratio Definitions
About GlobalData
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