|
|
 |
|
Viewing report
|
|
|
|
Social TV: How Facebook, Twitter and Connected Television Transform Global TV Advertising, Pay-TV, EPGs and Broadcasting
Futurescape, July 2010, Pages: 150
Facebook and Twitter are fighting for key roles in the worldwide television market, particularly TV advertising and pay-TV, as Internet-connected television makes TV into a social medium.
This report is the first critical appraisal of how the battle between the two major social networks over social TV is shaping twenty-first century television and challenging the TV industry.
The winner will take a dominant strategic position in socially-targeted TV advertising, pay-TV content recommendation, TV show marketing, next-generation EPGs and interactive viewing.
- Facebook aims to tap the $180bn worldwide TV ad market – Google TV and other connected TV systems will put Facebook and Twitter targeted ads on TV screens
- Global pay-TV, estimated at $250bn in 2014, needs social recommendation and discovery services because these encourage viewers to subscribe to more expensive packages and buy more video-on-demand – Facebook and Twitter are major social data providers
- Middleware and EPG providers similarly need social network data for recommendation and discovery – the European EPG market alone will be worth $555m by 2014
- Facebook and Twitter buzz affects TV ratings and the social networks know in real time how people react to TV programming – an essential supplement to Nielsen-type viewing data
This report maps out the emerging social TV landscape and analyses how the battle over social TV between the social networks, and other Internet companies such as Google, permanently transforms the TV market, as connected television arrives in our homes.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Social TV, 3rd Edition
The Future of Connected TV
Smart TVs: The Second Generation - Social Networking, Tablets & Targeted Ads
The Smart TV Development Ecosystem
Connected TV - Who Will Control the Customers' Interface?
The Future of Pay TV
Internet Television: 2012 to 2016
Next Gen TV TV Trends 2011: Live Services, Catch-Up, VoD & OTT, STB, 3D, TV Widgets & Apps
Social TV and the Emergence of Interactive TV
The Internet Era of TV - Expanding Entertainment
|
|
|
|
