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Slovenia Tourism Report 2010
Business Monitor International, July 2010, Pages: 43
Slovenia Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Slovenia's tourism industry.
Tourism Overview
Figures from the Slovenian Tourist Board (STB) showed that 1,668,463 foreign tourists visited Slovenia over the course of 2009, representing a 6% fall year-on-year (y-o-y). This fall was in line with our prediction that arrivals should fall by 5% over the year, as the global economic crisis weighed on tourism. The most important source market for Slovenia in 2009 was Italy (287,000), followed by Austria (202,000) and Germany (196,000). These three countries accounted for over 45% of total visitor arrivals. Looking ahead, the stage should be set for a gradual recovery in Slovenia’s tourism market over our forecast period to 2014. Provisional data released so far in 2010 has shown that some 370,411 foreign tourists arrived in Slovenia over the first four months of the year, an increase of 5% y-o-y. We believe that tourist arrivals to Slovenia can increase by some 5% in 2010, before easing back to a more sustainable 2-3% growth rate over the remainder of our forecast period to 2014. Spotlight On Adria Airways
In 2009, Slovenia’s national carrier, Adria Airways, carried 1.14mn passengers, a decrease of 12% y-oy. The amount of cargo transported also fell, to 1,962 tonnes. These figures reflect the depressed economic backdrop of the year.
In 2010, the airline has performed better, transporting some 209,227 passengers over the first quarter. In March 2010, Adria launched a new six-times a week service to Belgrade, resuming flights on a route that was suspended during the civil conflict of the early 1990s.
Tough times for HIT
Slovenian casino and hospitality company HIT announced disappointing results for the first nine months of 2009. Gross turnover stood at EUR156.1mn, 12.1% down on the first nine months of 2008. The company’s net loss for the period was EUR4.4mn.
The company is hopeful that 2010 will be a better year, with news in June 2010 that its Montenegran subsidiary has completed a EUR7.5mn refurbishment and upgrade to its 180-room Maestral casino and hotel resort at Budva. HIT hopes that the modernised facilities will attract customers from across Europe. Some 1.23mn customers frequented HIT’s casinos and gaming halls over the first ten months of 2009, 9.8% down y-o-y.
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