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Oral Hygiene in Turkey to 2014
Datamonitor, Aug 2010, Pages: 146
This databook provides key data and information on the oral hygiene market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Category level company and brand share as well as distribution share information for 2008 and 2009
- Review of the top two companies within the oral hygiene market, including company overview, key facts and business description
Highlights of this title
The market for oral hygiene in Turkey increased at a compound annual growth rate of 8.8% between 2004 and 2009.
The toothpaste category led the oral hygiene market in Turkey, accounting for a share of 61.4%.
Leading players in Turkish oral hygiene market include Procter & Gamble Company, The, Colgate-Palmolive Company and Unilever.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the oral hygiene market in Turkey
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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