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The Top 10 Orthopedic Device Companies: Financial Performance, Research Activities, and Growth Strategies

Business Insights, Aug 2010, Pages: 102


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The orthopedic device industry is highly competitive and has reached maturity, as demonstrated by its single digit growth rate. The industry is driven largely by incremental innovation and breakthrough product launches have stalled. Several product lines are also facing severe commoditization due to increased competition. Despite such high levels of competition, the top 15 companies accounted for 95% of the market in 2009. The largest device segments are spinal, knee, and hip implants. The fastest growing segment is orthobiologics.

The report provides detailed profiles of the top 10 orthopedic device companies and brief profiles of five other major players. It elucidates trends associated with companies that develop, manufacture, and market orthopedic devices. Detailed profiles contain descriptions of products, financial performance, and growth strategies together with SWOT analyses. For each company analysis is based on:

- Each company's consolidated and segmental financial performance;

- Each company's growth strategies and major acquisitions and divestments relating to the CV devices market;

- Key partnerships and alliances formed by these companies;

- Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.

Key drivers and resistors to growth of leading CV device companies.

Drivers

- Demographics – aging population
- Preference for biologic implants increasing
- Growth in emerging markets
- Physician preferences boosted by CME programs
- Continued innovation

Resistors

- Increasing pricing pressure from buyers and payers
- Rising usage of comparative efficacy and health economics data
- Regulatory demand for postmarketing surveillance
- Review of the PMN pathway in the US
- Medical device excise tax amounting to $20bn over the next 20 years

Key benefits of reading this report

- Learn from the business operation strategies of the premier orthopedic device companies to target future growth markets effectively, avoid their mistakes, and replicate their successes.

- Benchmark your performance against the leading orthopedic device companies.

- Analyze the growth strategies of major players in the orthopedic industry and learn how their business models are planned for the next 3 to 5 years .

- Compare performances of the top10 companies in the orthopedic market with respect to acquisitions, new product innovation, geography expansion, and industry challenges.

- Save time, money, and resources on analyzing the performance of leading orthopedic device companies using this report.

Key findings from this report

- The global orthopedic market had an estimated $33bn size in 2009, a Y-o-Y increase of 7.1%. The market is moderately dependent on macroeconomic trends and demographics.

- In 2009, the market growth was adversely affected by patient deferral of orthopedic procedures and increased pricing pressure from buyers. Market performance was also considerably impacted by currency fluctuations, owing to a strengthening US dollar. This is due to the fact that majority of orthopedic companies are based in the US.

- Spine, knee, and hip implants formed the largest orthopedic market segments in 2009, and accounted for nearly $18.2bn sales. Surgical accessories used in orthopedic procedures represent the most fragmented market segment, followed by spinal devices. The orthobiologics segment has the least competition and was also fastest growing segment.

- Regulatory pressure on the orthopedic market will significantly rise due to the impending review of the PMN pathway, the Physician Payment Sunshine Act and application of comparative effectiveness research (CER) information by buyers and payers.

- Along with CER studies, the impending $20bn medical device tax will add further pricing pressures.

Key questions answered by this report

- What was the market value of the global orthopedic device industry in 2009?

- What are the global market values for the major orthopedic device segments?

- What are the key trends observed in the orthopedic device companies and what are the strategic responses that are taking shape?

- Who are the major players in the global orthopedic device market?

- What are the growth strategies of the leading orthopedic device companies?

- What are the strengths, weaknesses, opportunities and threats faced by the top 10 players?


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