The 2011 Import and Export Market for Sunflower Seeds in Georgia
ICON Group International, May 2010, Pages: 13
On the demand side, exporters and strategic planners focusing on sunflower seeds in Georgia face a number of questions. Which countries are supplying sunflower seeds to Georgia? How important is Georgia compared to others in terms of the entire global and regional market? How much do the imports of sunflower seeds vary from one country of origin to another in Georgia? On the supply side, Georgia also exports sunflower seeds. Which countries receive the most exports from Georgia? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for sunflower seeds in Georgia. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for sunflower seeds for those countries serving Georgia via exports, or supplying from Georgia via imports. It does so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Georgia fits into the world market for imported and exported sunflower seeds. The total level of imports and exports on a worldwide basis, and those for Georgia in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Georgia is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Georgia compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports of sunflower seeds, Chapter 3 goes into detail on imports, but for each major country of origin serving Georgia. A “major” market is defined as a country where Georgia represents a substantially large share of either imports or exports. For each major country exporting to Georgia, one can thus observe how important Georgia is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of sunflower seeds originating from Georgia, for each major country of destination. In doing so, one can discover the share that Georgia has in each major market; this share value is often used as a measure of competitiveness for Georgia. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of sunflower seeds to and from Georgia to and from all other major countries in the world. "Sunflower Seeds" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "sunflower seeds" is 2224 .
1 INTRODUCTION AND METHODOLOGY
2 GEORGIA AND THE WORLD MARKET
2.1 Imports in Georgia in 2011
2.2 Exports from Georgia in 2011
3 IMPORTS IN GEORGIA
3.1 Europe
3.1.1 Russia
3.1.2 Ukraine
4 EXPORTS FROM GEORGIA
4.1 the Middle East
4.1.1 Armenia
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
5.1 Disclaimers & Safe Harbor
5.2 ICON Group Ltd. User Agreement Provisions
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