|
|
 |
|
Viewing report
|
|
|
|
From A to A+: Mobile PC Market Development Strategies of Acer and Asus (2010 Edition)
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Sep 2010, Pages: 33
With the desktop replacement effect accelerating, the global mobile PC market, comprising notebook and netbook PC segments, saw double-digit growth rates in the period 2005-2009 and the growth momentum is expected to continue into 2010. Since the netbook PC competition triggered by the launch of Asus Eee PC in the fourth quarter of 2007, major brand-name PC vendors have made aggressively inroads into this new segment. Of all brands, netbook PCs shipped by Acer and Asus take up the majority share of the total netbook PC shipment, firming their market dominance in this area. Fuelled by netbook PC shipments, Acer and Asus' mobile PC products continue to see gains in market share. This report analyzes the product strategies and pricing strategies and distribution systems used by Acer and Asus.
List of Topics
- Analyzes global notebook PC and netbook PC market development
- Includes a shipment volume forecast for 2010 and shipment volume by region and by maker
- Examines Asus and Acer's notebook PC and netbook PC market strategies, including product strategies, price strategies, and brand strategies, as well as their channel strategies in the global and Chinese markets
- Looks at Asus and Acer's R&D expenses, marketing expenses, and operating expenses
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Global and China Notebook PC Industry Report, 2010
Global and China Notebook PC Industry Report, 2010
Netbooks - Global Strategic Business Report
Handheld Computing Devices - Global Outlook
Global and China Small and Medium-sized Display Device Industry Report, 2010-2011
Research Report on the Low-Priced Laptop Market of China, 2008
Global and China Small and Medium-sized Display Device Industry Report, 2010-2011
Chinese White-box and Counterfeit Netbook PCs: Current Status and Future Industry Impact
Worldwide Netbook PC Market Outlook, 2H 2009 and Beyond
Mobile Computing - Global Strategic Business Report
|
|
|
|
