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From A to A+: Mobile PC Market Development Strategies of Acer and Asus (2010 Edition) Product Image

From A to A+: Mobile PC Market Development Strategies of Acer and Asus (2010 Edition)

  • Published: September 2010
  • 33 Pages
  • Market Intelligence & Consulting Institute (MIC)

FEATURED COMPANIES

  • Acer
  • Digital China
  • Fujitsu-Siemens
  • Intel
  • MSI
  • Pegatron
  • MORE

With the desktop replacement effect accelerating, the global mobile PC market, comprising notebook and netbook PC segments, saw double-digit growth rates in the period 2005-2009 and the growth momentum is expected to continue into 2010. Since the netbook PC competition triggered by the launch of Asus Eee PC in the fourth quarter of 2007, major brand-name PC vendors have made aggressively inroads into this new segment. Of all brands, netbook PCs shipped by Acer and Asus take up the majority share of the total netbook PC shipment, firming their market dominance in this area. Fuelled by netbook PC shipments, Acer and Asus' mobile PC products continue to see gains in market share. This report analyzes the product strategies and pricing strategies and distribution systems used by Acer and Asus.

List of Topics

- Analyzes global notebook PC and netbook PC market development

- Includes a shipment volume forecast for 2010 and shipment volume by region and by maker

- Examines Asus and Acer's notebook PC and netbook PC market strategies, including product strategies, price strategies, and brand strategies, as well as their channel strategies in the global and Chinese markets

- Looks at Asus and Acer's R&D expenses, marketing expenses, and operating expenses

1. Global Notebook PC Industry Development and Competition Trends

1.1 China Has Highest Market Growth Potential

1.2 Lightweight, Streamlined Design, High Performance Key Mobile PC Product Specs

1.3 Netbook PCs Spurring Market Share of Acer and Asus

2. Acer

2.1 Operating Status

2.2 Product and Price Strategies

2.2.1 Four Series Products for Better Market Segmentation

2.2.2 High-end Display and Audio Specs

2.2.3 Focusing on Entry-level to Mid-range Price Segments

2.3 Channel Strategy

2.3.1 Global Channel Strategy

2.3.2 China Channel Strategy

3. Asus

3.1 Operating Status

3.2 Product and Price Strategies

3.2.1 Mother Brand and Sub-brand Spurring Market Demand

3.2.2 First USB 3.0 Product Gains Attention

3.2.3 Entry-level, Mid-range, and High-end Products Evenly Distributed

3.3 Channel Strategy

3.3.1 Global Channel Strategy

3.3.2 China Channel Strategy

4. Comparison of Asus and Acer's Strategies

4.1 Operational Status

4.2 Product and Price Strategies

4.3 Channel Strategy

5. Conclusion

5.1 Business Strategy

5.1.1 Acer: Acquisitions and Mergers Create Synergies

5.1.2 Asus: Corporate Adjustment Consolidates Resources

5.2 Brand Strategy

5.2.1 Acer: Focuses on Multi-Brand Strategy

5.2.2 Asus: Concentrates on Brand Building

5.3 Product Strategy

5.3.1 Acer: Leadership in Product Innovation

5.3.2 Asus: Low Variety/High Volume Production Plan

5.4 Channel Strategy

5.4.1 Acer: Localized, Tailored-made Channel Strategies

5.4.2 Asus: Leveraging Existing Motherboard Channels

Appendix

List of Figures

Figure 1 Worldwide Notebook and Netbook PC Shipment Volume, 2005 - 2010

Figure 2 Worldwide Mobile PC Market Volume by Region, 2005-2010

Figure 3 Mobile PC Development Roadmap

Figure 4 Netbook PC Market Share by Maker, 2007 - 2009

Figure 5 Mobile PC Market Share by Maker, 2005 - 2009

Figure 6 Marketing, Operational, and R&D Costs of Acer's Total Operating Expenses, 2005 - 2009

Figure 7 Acer's Global Market Expansion

Figure 8 Acer Mobile PC Shipment Share by Display Panel Sizes

Figure 9 Acer Mobile PC Display Panel Sizes by Product Mix

Figure 10 Acer's Mobile PC Price Distribution

Figure 11 Acer Distribution System

Figure 12 Acer's Distribution System Development Roadmap in China

Figure 13 Marketing, Operational, R&D Costs of Asus' Total Operating Expenses, 2005-2009

Figure 14 Asus' Annual Profits, 2005 - 2009

Figure 15 Asus Mobile PC Display Panel Sizes

Figure 16 Asus Mobile PC Display Panel Sizes by Product Mix

Figure 17 Asus Mobile PC Price Distribution

Figure 18 Asus' Distribution System

Figure 19 Marketing, Operational, R&D Costs' Share of Acer and Asus' Total Operating Expenses, 2005 - 2009

Figure 20 Comparison of Acer and Asus' Mobile PC Display Panel Sizes

Figure 21 Comparison of Acer and Asus' Product Strategies

Figure 22 Comparison of Asus and Acer's Chinese Market Expansion Strategies

List of Tables

Table 1 Causes of Revenue Loss and Measures Adopted by Asus in 4Q 2008

Table 2 Comparison of Acer and Asus' Bran

- Acer
- Apple
- Asus
- ATI
- MSI
- Digital China
- eMachines
- Ferrari
- Founder
- Fujitsu-Siemens
- Gateway
- HP
- Inventec
- Ingram Micro
- Intel
- Lenovo
- MSI
- NEC
- Nvidia
- Packard Bell
- Pegatron
- Sony
- Synnex
- Toshiba

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