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Profiting in the domestic Indian CRM outsourcing market

Ovum, Aug 2010, Pages: 31


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The Indian domestic CRM outsourcing market is expanding rapidly, and vendors are clamoring to get into a market that is expected to continue to grow over the coming years. This strategic focus highlights the main business issues faced by contact center players that are already competing in this market or aim to do so in the near term. We take into account the commercial opportunities that exist in India, as well as the obstacles that may be encountered along the way.





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