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Viewing report
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TV channels' quadruple-screen strategies - Which services for which screen?
IDATE, July 2010, Pages: 71
Drawing on a large body of case studies, this report analyses TV channels’ positioning strategies at a time when the variety of potential viewing screens, both fixed and mobile, is increasing steadily. Now become mainstay devices, these new screens are offering TV networks an opportunity to reuse their content and to offer new or derivative content while keeping up with viewers’ changing habits.
Key questions
- How are channels reacting to rapidly changing viewing habits?
- What roles are the computer and the mobile playing in the ddistribution of video content?
- What of the fourth screen? What role do mobile devices play in TV channels’ strategies?
- Does a quadruple screen strategy hold the same appeal for ppublic, commercial and pay-TV channels?
- What are the main services and content on offer? How do the different platforms complement, copy and compete with one another?
> This report is part of IDATE’s World Next Gen TV Market watch service which includes a database, spotlight reports, monthly insights and a hotline
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