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Viewing report
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Future Television - Strategies for 2020 - Which strategies for the TV channels?
IDATE, July 2010, Pages: 91
This report is a follow-up to an earlier prospective study produced in 2009 and to a series of works on new forms of television (Next Gen TV, Video over FTTx, 3DTV, etc.), and provides readers with a portrait of the industry in 2020, along with original analysis of media companies’ responses to the current changes in the marketplace which will have a lasting impact on their positions.
Data included
Breakdown of viewing time
- Live TV channels - fixed networks
- Catch-up TV - fixed networks
- On-demand video - fixed networks
- Live TV channels - mobile networks
- Catch-up TV - mobile networks
- On-demand video - mobile networks
The advertising market: breakdown of revenue
- Live TV channels - fixed networks
- Catch-up TV - fixed networks
- On-demand video - fixed networks
- Live TV channels - mobile networks
- Catch-up TV - mobile networks
- On-demand video - mobile networks
Pay services
- Pay-TV subs (including pay-to-view catch-up TV)
- Pay-TV market (million EUR/incl. pay-to-view catch-up TV)
- Fixed VOD market (million EUR)
- Nomad & Mobile VOD market (million EUR)
Total video market
- Advertising and pay
Key Markets
- North America
- USA
Europe
- Germany
- Spain
- France
- Italy
- the UK
Period Covered
- 2009-2020
Note:
This presentation is part of a report that includes:
- a report in PDF
- an Excel database
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