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Spain Food and Drink Report Q4 2010
Business Monitor International, Sep 2010, Pages: 70
Business Monitor International's Spain Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Spain's food and drink industry.
Spain's economic problems have not spared the food and drink industry, with sales growth in this sector stuck in negative territory throughout H110. We see little prospect of growth in the medium term, with high unemployment, falling wages and rising taxes placing downwards pressure on consumption. However, we see greater room for growth beyond 2011, with the immaturity of the food and drink sector meaning it offers up greater long-term potential than several others in the Western Europe region.
Headline Industry Data ! 2010 per-capita food consumption = -0.8%; forecast to 2014 = 10.3%
- 2010 alcoholic drink sales = -5.3%; forecast to 2014 = -3.5%
- 2010 soft drink sales = -0.3% ; forecast to 2014 = 14.8%
- 2010 mass grocery retail sales = -2.3%; forecast to 2014 = 12.5%
Key Company Trends & Developments
Private Labels Gaining Market Share – the market share for private labels in Spain was already growing before the current financial crises sent consumer confidence on a downward spiral. The market share of private label products has increased from around 8% in 1993 to 35% today. The current economic slowdown, high food inflation and the aggressive promotion of private labels by retailers mean that this figure is likely to rise substantially over the next year.
Jump in spirit taxes – the industry association for the Spanish spirits sector has warned that an increase in sales tax could lead to a 10% decline in spirits sales. The tax is designed to help plug Spain’s significant fiscal deficit, but FEBE has suggested that the move could endanger 22,400 jobs. The additional tax comes at a time when the industry is already having to contend with a drop in sales due to the economic downturn and is likely to mean that the sector takes longer to recover than other parts of Spain’s food and drink industry.
Key Risk to Outlook
Eurozone debt crisis – the risks to our outlook are currently weighted to the downside. An important risk to our forecasts is the prospect of further instability in the eurozone as a result of the unsustainable debt levels built up by some member countries – including Spain
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