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Viewing report
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Internet Television: 2010 to 2014
Generator Research Limited, Sep 2010, Pages: 210
Internet Television: 2010 to 2014 - Analysing How the Internet will Change Television
The television industry is at the beginning of a generational change which will eventually see a new type of television service - Internet Television - being delivered directly to TV sets in broadband-enabled households around the globe. In the end, practically all new TV sets will incorporate internet television functionality as a standard feature that viewers will be able to use alongside their existing television services.
By 2014 there will be 785 million fixed broadband connections around the world which means that over 50% of TV households will have a broadband connection, most of which will be capable of supporting the delivery of high quality video and, therefore, Internet Television services.
Companies such as Akamai, Cisco and Infinera, along with hundreds of others, are rushing to develop the network infrastructure that will be needed to deliver the enormous volume video traffic implied if television programming is to be delivered over the internet on a mass scale.
Sensing the time is right, Google has entered the fray and TV set makers like Sony, Panasonic and Samsung are all pursuing a range Internet Television strategies.
Knowing that change is coming, public service broadcasters, cable TV companies, satellite providers and terrestrial broadcasters around the world are busy rolling out their own Internet Television services. Meanwhile, they are trying to understand how Internet Television will affect their existing revenue streams.
This report titled ‘Internet Television: 2010 to 2014' contains a detailed analysis of this exciting, new market which we project will grow at a compound annual growth rate (CAGR) of over 90% from 2010 to 2014. The report will be essential reading to those who work in the television industry as well as those who are pursuing Internet Television initiatives.
The new, 210-page report analyses and quantifies this exciting, new market in nine fact-filled and insight-packed sections:
- Report Highlights
- Executive Summary
- Introduction
- Internet Television
- Peer to Peer (P2P) Video Distribution
- Review of internet Television Services
- Market Analysis
- Market Forecast
- Executive Interview Transcripts
The report explores how incumbent players in the television industry can unite with new entrants to realise the potential that the Internet offers to greatly enhance the television viewing experience and substantially increase revenues in the coming years.
KEY BENEFITS
- This report on the Internet Television market offers the following benefits:
- For the first time obtain in one report clear, comparative explanations of the three different forms of IPTV: Online Video, Telco TV and Internet Television;
- Review comparative data for user numbers and service revenues for Online Video, Telco TV and Internet Television to crystallize the difference between these three different IPTV markets;
- In order to complete the picture, review comparative explanations, data and forecasts for Satellite TV, Cable TV and Telco TV;
- Benefit from 37 data-packed tables and 18 insightful figures that can be pasted straight into your presentations and reports;
- Find out how many people will be using Internet Television services between 2010 and 2014, both on a worldwide and regional basis. Also learn what the associated service revenues will be between 2010 and 2014;
- Obtain a range of other forecasts for Internet Television, including viewing hours, segmentation of service revenues according to monetization models and traffic consumption;
- Read profiles of 23 Internet Television services, including Google TV, Apple TV, Sony Internet Video, Roku, Zattoo, PPLive, iPlayer, Hulu, and many more. Also find out why Joost and Akimbo failed as services;
- Understand how the world's Internet Television user base and the associated service revenues will be divided across North America, Western Europe, Central and Eastern Europe, Asia Pacific, Latin America and Middle East and Africa;
- Read three in-depth interview transcripts with executives who work in companies at different points in the Internet Television value chain and who are working to make Internet Television a reality: Sony (consumer electronics), Akamai (content delivery networks) and FIVE Television (commercial terrestrial broadcaster);
- Understand how revenues from Internet Television services will be divided between advertising and user-pays models (subscription and pay-per-view);
- Learn about the fundamental differences in cost structure between Internet Television and other forms of Pay TV and how this dramatically affects the viability of ad-funded Internet Television business models;
- Learn about how a Content Delivery Network based on a Peer to Peer (P2P) architecture works and how it can dramatically reduce the cost of distributing video over the internet. Also learn about the pitfalls and circumstances under which P2P-based video delivery offers no cost savings;
- Read a detailed description and analysis of Google TV and how this embryonic Internet Television platform will affect the television industry's value chain;
- Understand the reasons why Apple TV has been a failure and why the company's current business strategy will not work for Internet Television;
- Bring Internet Television services to life by reading detailed descriptions of the sort of features and functionality that will be enabled. Also learn about the underlying sustainability of the Internet Television proposition;
- Understand how Internet Television services will be distributed and the comparative prospects for new entrants, compared with incumbent players;
- Appreciate the critical importance of content and the implications this has for the go-to-market strategies that new entrants will need to use.
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