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An Introduction to Automotive Apps - Embedded Platforms and Smartphone Integration

SBD, July 2010, Pages: 42


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A hype-free assessment of the future opportunities for app-based infotainment...

Automotive Apps promise to unshackle in-car infotainment systems by allowing consumers to download new features and services during the lifetime of the car. However, to enable this evolution vehicle manufacturers and suppliers are faced with a dizzying array of technologies and an uncertainty of which
solutions will become mainstream. SBD's latest report provides a hype-free assessment of the different technical solutions that are available to enable drivers to safely access apps in the car, either through embedded platforms or integrated smartphones. Additionally, the report analyses the impact that these different technical solutions will have on product and business strategies.

This report will help you:
- Balance end user needs for applications with real business benefits
- Decide between Operating System or Middleware to deliver applications successfully
- Understand the opportunities and limitations of screen duplication solutions like Nokia's Terminal Mode
- Learn the different components required to create an embedded app ecosystem


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