|
|
 |
|
Viewing report
|
|
|
|
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity
John Wiley and Sons Ltd, April 2010, Pages: 224
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.
- The steps to quickly understanding the viability of your market
- Where to go to gather the information needed to hit the market requirements
- How to follow through with the right product launched in the right way
- Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use.
- This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
The Handbook for Working with Difficult Groups: How They Are Difficult, Why They Are Difficult and What You Can Do About It
Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition
2011 Marketing Survey of Architecture, Engineering & Environmental Consulting Firms
Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up
How to Attract and Retain Top Talent for Your Software Firm
Raising Eyebrows: A Failed Entrepreneur Finally Gets it Right
Do More Faster: TechStars Lessons to Accelerate Your Startup
What You Need to Know about Starting a Business
KaChing: How to Run an Online Business that Pays and Pays
|
|
|
|
