USB 2010: SuperSpeed USB Adoption Will Lag the Pace of High-Speed USB Adoption
In-Stat/MDR, May 2010, Pages: 49
The universal serial bus (USB) specification shipped in more than three billion devices in 2009, including the PC, PC peripheral, consumer electronics (CE), communications, and automotive segments. By 2012, the number of wired USB-enabled devices shipped will exceed four billion.
High-speed USB device shipments dominate the current market. However, in late 2009, the first 5Gbps SuperSpeed USB devices shipped. Initially, SuperSpeed USB will be found in PCs and PC peripherals, such as external hard drives and flash drives, before migrating to portable devices requiring increasing amounts of storage, including digital cameras, portable media players, and high-end mobile phones. The primary limiting factor in SuperSpeed adoption is its integration into PC core logic chipsets, which is not expected until late 2011. This will limit SuperSpeed adoption in PCs, which will have a ripple effect on SuperSpeed in those devices that connect to PCs.
This report contains five-year annual forecasts for the penetration of all types of wired USB, including low-/full-speed, high-speed, and SuperSpeed USB, into 45 separate applications. Five-year annual forecasts for average selling prices for USB host controllers, peripheral controllers, and hub controllers broken down by USB type are also provided, in addition to brief profiles of major USB silicon, IP, and software suppliers.
Executive Summary
Introduction
Low-Speed and Full-Speed USB
High-Speed USB
USB 3.0—SuperSpeed USB
Core Logic Integration
Microsoft Support
Light Peak
USB ASP Chip Forecasts
Survey Responses on USB Usage
Residential Technology Survey
Do Any of Your Home PCs Have a USB Port?
What Devices Do You Connect to Your USB Port?
Applications and Forecasts
PCs
Desktop PCs
Mobile PCs
Mobile PC Docking Stations
Discrete Host Controllers
Summary
PC Peripherals
Ink Jet and Laser Printers
Multifunction Peripherals
Scanners
Web Cameras
LCD PC Monitors
External Hard Disk Drives and Enclosures
External Optical PC Drives and Writers
Standalone Flash Card Readers
Hubs
Keyboards and Mice
Gamepads and Joysticks
USB Bluetooth and Wi-Fi Adaptors
USB Flash Drives
USB PC Speakers
Summary
Consumer Electronics
Digital Still Cameras
Digital Camcorders
Digital Televisions
Set-Top Boxes (STBs)
Standalone PVRs 29
Portable Media Players
Video Game Consoles
Handheld Game Consoles
SD DVD Recorders
SD DVD Players
Blue Laser DVD Recorders
Blue Laser DVD Players
A/V Receivers
Digital Photo Frames
Summary
Communications
Mobile Phones
External Cable and DSL Modems and Gateways
External Cellular Modems
Summary
Automotive
Forecast Summary
USB Silicon Suppliers
Cypress Semiconductor
DisplayLink
Fresco Logic
Fujitsu
Gennum
Intel
Jungo Software
LucidPort Technology
MCCI
NEC
PLX
SMSC
STEricsson
Symwave
Synopsys
Texas Instruments
Methodology
Methodology for General Consumer Survey
List of Tables
Table 1. Total Wired USB-Enabled Device Summary Forecast by USB Type 2008–2014 (Units in Thousands)
Table 2. USB Discrete Host Controller ASP Forecast 2008–2014
Table 3. USB Discrete Peripheral Controller ASP Forecast 2008–2014
Table 4. USB Discrete Hub Controller ASP Forecast 2008–2014
Table 5. USB Penetration of Desktop PC Market Forecast 2008–2014 (Units in Thousands)
Table 6. USB Penetration of Mobile PC Market Forecast 2008–2014 (Units in Thousands)
Table 7. USB Penetration of Mobile PC Docking Station Market Forecast 2008–2014 (Units in Thousands)
Table 8. Discrete USB Host Controller Market Forecast 2008–2014 (Units in Thousands)
Table 9. USB Penetration of PC Market Forecast Summary 2008–2014 (Units in Thousands)
Table 10. USB Penetration of Ink Jet Printer Market Forecast 2008–2014 (Units in Thousands)
Table 11. USB Penetration of Laser Printer Market Forecast 2008–2014 (Units in Thousands)
Table 12. USB Penetration of Multifunction Peripheral Market Forecast 2008–2014 (Units in Thousands)
Table 13. USB Penetration of Scanner Market Forecast 2008–2014 (Units in Thousands)
Table 14. USB Penetration of Web Camera Market Forecast 2008–2014 (Units in Thousands)
Table 15. USB Penetration of LCD PC Monitor Market Forecast 2008–2014 (Units in Thousands)
Table 16. USB Penetration of External Hard Disk Drive and Enclosure Market 2008–2014 (Units in Thousands)
Table 17. USB Penetration of External SD DVD PC Writer Market Forecast 2008–2014 (Units in Thousands)
Table 18. USB Penetration of External Blu-ray DVD Drive/Writer Market Forecast 2008–2014 (Units in Thousands)
Table 19. USB Penetration of Flash Card Reader Market Forecast 2008–2014 (Units in Thousands)
Table 20. USB Standalone Hub Market Forecast 2008–2014 (Units in Thousands)
Table 21. USB Monitor Hub Market Forecast 2008–2014 (Units in Thousands)
Table 22. USB Keyboard Hub Market Forecast 2008–2014 (Units in Thousands)
Table 23. USB Penetration of Keyboard Market Forecast 2008–2014 (Units in Thousands)
Table 24. USB Penetration of Mouse Market Forecast 2008–2014 (Units in Thousands)
Table 25. USB Penetration of Gamepad and Joystick Market Forecast 2008–2014 (Units in Thousands)
Table 26. USB Bluetooth Adaptor Market Forecast 2008–2014 (Units in Thousands)
Table 27. USB Wi-Fi Adaptor Market Forecast 2008–2014 (Units in Thousands)
Table 28. USB Flash Drive Market Forecast 2008–2014 (Units in Thousands)
Table 29. USB PC Speaker Market Forecast 2008–2014 (Units in Thousands)
Table 30. Summary of USB Penetration of PC Peripheral Market Forecast 2008–2014 (Units in Thousands)
Table 31. USB Penetration of Digital Still Camera Market Forecast 2008–2014 (Units in Thousands)
Table 32. USB Penetration of Digital Camcorder Market Forecast 2008–2014 (Units in Thousands)
Table 33. USB Penetration of Digital Television Market Forecast 2008–2014 (Units in Thousands)
Table 34. USB Penetration of Digital Cable Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
Table 35. USB Penetration of DBS Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
Table 36. USB Penetration of Digital Terrestrial Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
Table 37. USB Penetration of IP/DSL Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
Table 38. USB Penetration of Total Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
Table 39. USB Penetration of Standalone PVR Market Forecast 2008–2014 (Units in Thousands)
Table 40. USB Penetration of Portable Digital Media Players Market Forecast 2008–2014 (Units in Thousands)
Table 41. USB Penetration of Video Game Consoles Market Forecast 2008–2014 (Units in Thousands)
Table 42. USB Penetration of Handheld Game Console Market Forecast 2008–2014 (Units in Thousands)
Table 43. USB Penetration of SD DVD Recorder Market Forecast 2008–2014 (Units in Thousands)
Table 44. USB Penetration of SD DVD Player Market Forecast 2008–2014 (Units in Thousands)
Table 45. USB Penetration of Blue Laser DVD Recorder Market Forecast 2008–2014 (Units in Thousands)
Table 46. USB Penetration of Blue Laser DVD Player Market Forecast 2008–2014 (Units in Thousands)
Table 47. USB Penetration of A/V Receiver Market Forecast 2008–2014 (Units in Thousands)
Table 48. USB Penetration of Digital Photo Frame Market Forecast 2008–2014 (Units in Thousands)
Table 49. Summary of USB Penetration of Consumer Electronics Market Forecast 2008–2014 (Units in Thousands)
Table 50. USB Penetration of Mobile Phone Market Forecast 2008–2014 (Units in Thousands)
Table 51. USB Port Penetration of Mobile Phone Market Forecast 2008–2014 (Units in Thousands)
Table 52. USB Penetration of External Cable and DSL Modem and Gateway Market Forecast 2008–2014 (Units in Thousands)
Table 53. USB Penetration of External Cellular Modem Market Forecast 2008–2014 (Units in Thousands)
Table 54. Summary of USB Penetration of Communications Market Forecast 2008–2014 (Units in Thousands)
Table 55. USB-Enabled Car Stereos and Infotainment Systems Market Forecast 2008–2014 (Units in Thousands)
Table 56. Total USB-Enabled Device Summary Forecast by USB Type 2008–2014 (Units in Thousands)
Table 57. Total USB-Enabled Device Summary Forecast by Product Segment 2008–2014 (Units in Thousands)
List of Figures
Figure 1. Total Wired USB-Enabled Device Summary Forecast by USB Type 2008–2014 (Units in Thousands)
Figure 2. Into Which of the Following Age Ranges Do You Fall? (N=1,000)
Figure 3. Do Any of the Computers Used In Your Home Have a USB Port? (N=988)
Figure 4. Which, If Any, of the Following Devices Do You Connect To Your Home’s Primary Personal or Laptop Computer USB Port? (Please Check All That Apply, N=957)
Figure 5. Total USB-Enabled Device Summary Forecast by USB Type 2008–2014 (Units in Thousands)
Figure 6. Total USB-Enabled Device Summary Forecast by Product Segment 2008–2014 (Units in Thousands)
SuperSpeed USB: Digital Cameras and Camcorders Will be Fastest CE Segments to Adopt
USB has been extremely successful in the digital still camera and digital camcorder markets because most users want to download images to PCs to store video recordings and still pictures or to print pictures. As picture file sizes increase with camera resolution, and as camcorders move from standard-definition (SD) to high-definition (HD), the desirability of SuperSpeed USB becomes even more apparent, according to In-Stat (www.in-stat.com). As a result, adoption of SuperSpeed USB into digital cameras and camcorders will be much more rapid than other CE device segments, with penetration levels reaching 50% and 60% respectively, by 2014.
“SuperSpeed USB can move 25GB of data in 70 seconds, the same amount of data would take nearly 14 minutes using high-speed USB,” says Brian O’Rourke, Principal Analyst. “This dramatic leap in download times makes the adoption of SuperSpeed USB into digital camcorders and cameras a natural migration. We expect to see the first SuperSpeed USB camcorders hit the market in the second half of 2011.”
Recent In-Stat research found the following:
- Nearly 160 million digital TVs will ship with USB in 2014.
- By 2014 nearly 7 million set top boxes will be have integrated SuperSpeed USB
- SuperSpeed USB will reach 40% penetration in the portable digital media player market in five years.
- 225 million SuperSpeed USB flash drives will ship in 2014, representing a CAGR of 791.8% from 2009 to 2014.
- More than 3 billion USB-enabled devices shipped in 2009; over 4 billion will ship in 2012.
Recent In-Stat research, USB 2010: SuperSpeed USB Adoption Will Lag the Pace of High-Speed USB Adoption (#IN1004685MI), covers the worldwide market for USB technology. It includes:
Examination of the USB market, with analysis of three different categories: low & full-speed, high-speed, and SuperSpeed.
Forecasts of USB device sales through 2014 by type and by application in several categories: PCs, PC peripherals, consumer electronics, communications, and automotive.
Results of a residential consumer survey on USB usage.
USB supplier profiles: Cypress Semiconductor, DisplayLink, Fresco Logic, Fujitsu, Gennum, Intel, Jungo Software, LucidPort Technology, MCCI, NEC, PLX, SMSC, STEricsson, Symwave, Synopsis, Texas Instruments.
- Cypress Semiconductor
- DisplayLink
- Fresco Logic
- Fujitsu
- Gennum
- Intel
- Jungo Software
- LucidPort Technology
- MCCI
- NEC
- PLX
- SMSC
- STEricsson
- Symwave
- Synopsys
- Texas Instruments
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