Nigeria Country Report: An Overview

Analytix Business Intelligence, November 2010, Pages: 79

This report is a synthesis of interesting information an statistics on Nigeria ranging from history, geography and culture to macroeconomics, politics, geo-demographics and media consumption.

The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 14 000 people – Nigeria Media Planning Services All Media and Products Survey.

Some of the key questions the report will help you to answer are:

- Who are Nigerians? e.g. age, gender, affluence, geography, history, politics
- How do you engage with them? e.g. lifestyle, culture, internet, sports, music interests
- What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
- What are the important consumer trends that should be included in your business strategy?

The report contains virtually everything one needs to know about Nigeria in one all-inclusive report.

Why purchase this market research report?

- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with consumer/market trends
- 79 page report with 150+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page

1. Nigeria at a Glance

1.1. Table Summary: Area; population; population growth; density; life expectancy; GDP; GDP official exchange rate; GDP per capita; GNI per capita, Gini coefficient; Human Development Index; currency; exports; export commodities; export partners; imports; import commodities; import partners

2. Geography

2.1. Geography: Nigeria on the world map; detailed map of Nigeria; position; coastline; states; elevation points; area; capital; cities; time zone
2.2. Climate: The four key climatic zones – tropical dry; tropical humid; Montane/Highland; Equatorial Monsoonal
2.3. Flora and Fauna: indigenous plants; flowers; animals

3. History

3.1. Early History: 999-1400
3.2. Colonial Era: 1807-1936
3.3. Post Independence: 1960-1965
3.4. Nigerian-Biafran War/Nigerian Civil War: 1966-1970
3.5. Military Era: 1970-1998
3.6. Recent History: 1999- 2010
3.7. Public Holidays: All national public holidays

4. Economy

4.1. Key Indicators: History: Real Interest Rate %; CPI Inflation; GDP, GDP growth %; GFCF; GFCF growth; Exchange Rates(1999-2010)
4.2. Key Indicators: 2000-2009 Trends: Interest Rate; CPI %
4.3. Exchange Rates: 2002-2010
4.4. Gasoline and Diesel Prices: 2000-2008
4.5. Growth Indicators: 2000-2009 Trends: Annual GDP growth rate %; GDP/capita; GDP at constant prices
4.6. GDP: Contribution by sector
4.7. Trade Indicators: 2000-2009 Trends: Imports and Exports; Current Account; Trade Balance
4.8. Exports: Volume 2003-2009
4.9. Exports: Countries 2008-2009
4.10. Exports: Product section 2001-2003
4.11 Imports: Volume 2003-2009
4.12 Imports: Countries 2008-2009
4.13 Imports: Product section 2001-2003

5. Demographics (2007- 2009; 2010 est.)

5.1. Gender: Male Female
5.2. Age: 15-19; 20-24; 25-29; 30-34; 35-39; 40-44; 45-49; 50-54; 55-59; 60+; 0-14; 15-64; 65+ (2010 est.)
5.3. Age and Gender: Age by gender (pyramids)
5.4. Population by Region: Lagos; South West; South East; South South; North West; North East; North Central
5.5. Marital Status: Single; Married/living together; Widowed; Divorced/Separated
5.6. Language: Linguistic map of Nigeria; Hausa; Yoruba; English; Igbo; Pidgin English; Kanuri; Ibibio; Tiv; Other languages (2008-2009)
5.7. Education: No schooling; primary school; high school completed; “A” levels completed; diploma/technical/sub-degree; university degree; professional; postgraduate; Arabic school; other; (2008- 2009) ;literate vs illiterate (2003)
5.8. Income: < N 5,000; N 5,000-N 9,999; N 10,000- N 19,999; N 20,000- N 29,999; N 30,000- N 39,999; N 40,000- N 49,999; N 50,000- N 59,999; N 60,000-N 69,999; N 70,000- N 79,999; N 80,000- N 89,999; N 90,000- N 99,999; N 100,000- N 119,000; N 120,000- N 999,999; N 1 million+; Refused to disclose
5.9. Religion: Christian; Muslim; Indigenous beliefs
5.10. Employment: Status: Working Full-time; Working Part-time; Student; Self-employed: formal sector; Self employed: informal sector; Retired; Unemployed -seeking job; Unemployed- not seeking job; Housewife
5.11. Major Cities: Map of major cities of Nigeria; Abuja; Lagos; Port Harcourt; Ibadan; Benin City

6. Telecommunications (2008-2009)

6.1 Telephones Trends 2000-2008: Mobile and fixed line telephone subscribers; Mobile cellular subscribers
6.2 Fixed Line: Fixed Line Usage
6.3. Fixed Line: Frequency of calls made from fixed line the day before, in past 7 days, in past 4 weeks, long ago or never
6.4. Cell phones: Ownership/Use of a cell phone; top 10 cell phone makes; number of cell phones in household
6.5. Internet: Access: 2006-2009
6.6. Internet: Access: Frequency usage
6.7. Internet: Usage: Internet; email (2009)

7. Ownership of Durables (2008-2009)

7.1. Working computers in household : Ownership of working computer in household; number of computers in household;
7.2. Household durables: Working order of durables (Top 10)

8. Lifestyle and Leisure (2009)

8.1. Cuisine: Diverse cuisine
8.2. Music: Nigerian music industry
8.3. Sport: Sport events attended; Nigerian sports
8.4. Cinema: Visited the cinema; frequency visited the cinema

9. Media (2009)

9.1. Newspapers: Top 10 daily and weekly newspapers
9.2. Total Magazine Readership: Top 10 magazines read most often
9.3. Total Radio Listenership: Listened to the radio the day before, in past 7 days; in past 4 weeks, long ago or never
9.4. Radio: Top 10 radio stations listened to most often
9.5. Television: Watched TV the day before; in past 7 days; in past 4 weeks; long ago or never; Top TV channels watched most often
9.6. Pay/subscription TV: Watched Pay/subscription TV the day before; in past 7 days; in past 4 weeks, long ago or never
9.7. Outdoor: Awareness versus readership; posters, banners, billboards, shop paintings, bus branding, motorcycle helmet, wall branding, mobile vans, shop displays, directional signage, bus shelters, street light pole advert

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