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Nigeria Country Report: Telecommunications Market
Analytix Business Intelligence, Nov 2010, Pages: 71
This comprehensive report examines the Nigerian Telecommunications Market: historical market sales (past 5 years), sales forecasts until 2014, global and local consumer/market trends, competitor analysis of key brands in the market, detailed consumer geo-demographic profiling.
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 14,000 people – Nigeria Media Planning Services All Media and Products Survey.
Some of the key questions the report will help you to answer are:
- What are the historical market sales and forecasts for the next 5 years?
- Who are the key players and brands in the market and how are they positioned?
- What are the important consumer and market trends that should be included in your business strategy?
- Who are the users (and non users) in the market?
- Frequency of usage?
It provides a comprehensive analysis of the telecommunications sector and focuses on:
- Nigerian Telecommunications Network Providers
- Nigerian Mobiles/ Cell Phones
- Nigerian Fixed Landline
- Nigerian Internet
It examines in detail the various telecommunications sub-sectors usage by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
Why purchase this market research report?
- The report focuses on consumer-based intelligence – the most valuable brand asset
- Provides a comprehensive analysis of the “big picture” with global and local consumer/market trends
- Historical sales (past 5 years) and sales forecasts until 2014
- Includes a detailed competitor analysis and brand positioning
- 61 page report with 70+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
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