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PhoCusWright’s Canadian Online Travel Overview Second Edition, 2007-2011
PhoCusWright, July 2010, Pages: 34
More than one third of Canadian travel is now booked online. The online market continues to grow and now accounts for CAD$8.5 billion of the $25 billion travel industry in Canada. While online penetration trails the U.S. market, online travel in Canada clearly outperformed the broader travel industry amid the recession and will only increase in the years to come.
PhoCusWright's Canadian Online Travel Overview Second Edition, 2007-2011 delivers key data and analysis necessary for any travel company seeking to understand the unique nuances of the Canada travel marketplace and gain competitive advantage:
- Travel distribution trends across air, lodging, tours and packages, cruise, rail and car rental
- Consumer shopping and booking behavior
PhoCusWright's Canadian Online Travel Overview measures and forecasts the size of the Canadian travel market and the growing online travel sector. The study assesses the impact of the global recession on the Canadian travel market and evaluates key findings in distribution and marketing including:
- The Canadian online travel market outperformed the overall market in the recession
- Online travel surpasses one-third of total bookings in 2009
- The Canadian travel and online travel marketplace has more similarities with Europe than with the U.S.
- The recession has benefitted online travel agencies (OTAs)
- Shopping behavior varies greatly between the summer and winter travel seasons in Canada
- 83% of Canadian travelers cite Internet websites as their usual travel shopping method
- Canadians are multi-channel purchasers; offline channels still play an important role
- Canadian OTAs differ greatly from global OTAs in their business model and focus
The Internet is integral to the travel shopping process in Canada. Purchase PhoCusWright's Canadian Online Travel Overview, Second Edition to unlock the potential of the Canadian travel market.
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