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Presentation: Shared Borders, Separate Perspectives: Top Trends in European Consumer Travel
PhoCusWright, July 2010, Minutes: 60
Shared Borders, Separate Perspectives: Top Trends in European Consumer Travel, a PhoCusWright Online Event (July 15, 2010), presents an overview of the status of consumer travel in three individual markets the U.K., France and Germany. The event provides insights into key trends and indicators for the coming year.
This one-hour event is presented by Carroll Rheem, PhoCusWright's director, research, and moderated by Florence Kaci, director, sales, EMEA at PhoCusWright. The format consists of a 45-minute presentation, followed by a 15-minute Q&A session.
Key Insights:
- Overview of key behavioral indicators, including trip frequency and duration, travel spend and intentions for the upcoming year
- Discussion of fundamental similarities and differences in traveler attitudes and behavior across European markets
- Analysis of major trends shaping lodging, air and other travel segments
- Summary of the travel planning process—destination selection, shopping and booking—and how different consumers approach each phase
- Review of online and offline channel usage, including the information sources travelers use to make decisions
Understanding the dynamics of European traveler behavior is critical for travel companies building brands in these distinct markets, and knowing the key similarities and differences between markets is non-negotiable.
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