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PhoCusWright's European Consumer Travel Report
PhoCusWright, July 2010, Pages: 82
Along with most other industries worldwide, travel took a significant hit from the recession, and European markets were no exception. European travel gross bookings declined by 10% in 2009. As the industry moves into recovery mode, understanding consumer attitudes and behavior is critical. How has the consumer travel outlook changed since 2009? Which segments represent the greatest opportunity? How do travelers' attitudes and opinions shape where they go and how they book their trips? What trends are common across European markets, and where do travelers differ?
PhoCusWright's European Consumer Travel Report analyzes three European travel markets—France, Germany and the U.K. and presents an overview of the status of consumer travel in these three individual markets. The report explores a range of topics and provides insights into key indicators for the coming year. Based on an online survey of more than 2,400 travelers in France, Germany and the U.K., PhoCusWright's European Consumer Travel Report focuses on European travelers who play an active role in planning their trips. Highlights of the report includes:
- Examination of general traveler behavior, including trip frequency and duration, travel party composition, travel spend and intentions for the upcoming year
- Summary of air travel and lodging trends, along with analysis of other travel components including car rental, pre-packaged vacations, dynamically packaged vacations, cruise and rail travel
- Analysis of consumers' approach to the travel planning process—destination selection, shopping and purchasing—as well as how they share their experiences after traveling
- Detailed review of online and offline channel usage, including the information sources consumers use to select their leisure travel products
- Examination of booking trends, and the factors that influence consumers to choose one method over another
- Overview of how consumers use their mobile phones, along with the travel-related phone activities that are beginning to gain traction
- Discussion of key metrics and trends involving consumers' attitudes toward travel, and how they correspond to behavior
While certain trends are consistent among travelers in France, Germany and the U.K., many are not. Understanding the similarities and differences is critical for multi-national companies building brands in these distinct markets.
Be prepared to position yourself in Europe's fiercely competitive travel marketplace.
Purchase the European Consumer Travel Report to gain a robust picture of European travelers' behavior, attitudes and expectations.
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