|
|
 |
|
Viewing report
|
|
|
|
Presentation - Trends in Traveler Technology: Social Media and Mobile
PhoCusWright, Aug 2010
An audio/video recording and presentation deck from the August 25, 2010 Online Event presented by Carroll Rheem, director, research at PhoCusWright.
Understanding how travelers adopt and use new technology nowadays is like taking aim at a moving target. Barely a day goes by that we do not read about a new device, service, platform, or network that promises to make some phase of the travel process more efficient, economical, or enjoyable. Yet staying on top of how today's travelers are connecting is imperative, especially for companies playing in the highly competitive online travel space. How many of your customers carry a smartphone when they travel, and what do they use it for? Travelers may 'like' your brand on a social network, but how are they interacting with you online?
Trends in Traveler Technology: Social Media and Mobile, a PhoCusWright Online Event, highlights travelers' adoption of and attitudes toward new travel platforms, features, and functions that have been powered by innovations in technology. The event focuses on key travel technology trends, including their impact on consumer behavior and implications for the marketplace.
Key Insights:
- Analysis of mobile phone ownership trends, including smartphone usage and adoption
- Overview of the activities that travelers perform on their mobile devices, such as Internet browsing, travel research, and booking
- Examination of online social media and how travelers are incorporating social networks into their travel planning, shopping, and sharing behavior
- Summary of the channels and information sources consumers use most frequently to plan their travel, such as online travel agencies, general search engines, supplier websites, social networks, and others
Knowing how today's travelers are adopting and using new technology is essential for travel companies that want to stay in the game and connect with their increasingly tech-savvy audience.
Purchase this Online Event recording to gain fresh insight and an extra edge in understanding a travel marketplace that, more and more, is being shaped by new technology.
Customers who bought this item also bought
PhoCusWright's Traveler Technology Survey 2010
PhoCusWright's Indian Online Travel Overview Third Edition
PhoCusWright's Analysts' Innovation Wishlist
Handheld Computing Devices - Global Outlook
PhoCusWright's Travel Innovation and Technology Trends: 2011 and Beyond
PhoCusWright's U.S. Online Travel Overview Tenth Edition
PhoCusWright's Scandinavian Online Travel Overview Sixth Edition
PhoCusWright's French Online Travel Overview Sixth Edition
PhoCusWright's Spanish Online Travel Overview Sixth Edition
PhoCusWright's Italian Online Travel Overview Sixth Edition
|
|
|
|
