PhoCusWright's Traveler Technology Survey 2010

  • ID: 1345567
  • September 2010
  • 32 Pages
  • PhoCusWright
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Travel companies spend millions each year on improving technology behind the scenes—but their ultimate goal is to shape how, what, and where travelers book. To influence these activities, companies need to know how their target audience uses technology and how new technology affects consumers' planning, purchasing, and sharing behavior. How do travelers use social networks to interact with travel companies? How many travelers have smartphones, and what do they use them for.

PhoCusWright's Traveler Technology Survey 2010 examines traveler adoption levels and attitudes toward new travel platforms, features, and functions powered by innovations in technology. The report further explores how today's travelers put these attitudes into action. Based on a consumer survey of nearly 800 online travelers in the U.S., PhoCusWright's Traveler Technology Survey 2010 helps travel companies understand how consumers adopt and use new technologies and information sources so they can tailor their strategies accordingly. Report highlights include:

- Examination of the most popular channels and information sources that consumers turn to when planning their travel, such as online travel READ MORE >

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Section 1: Overview, Methodology, and Research Highlights

Section 2: Channels and Features
- Shopping Website Categories
- Booking Channels
- Annual Household Travel Spend
- Influence of Website Features

Section 3: Online Social Networks and Travel-Related Communication Media
- Communication Channels

Section 4: Mobile
- Web-Enabled Devices
- Mobile Device Ownership
- Activities Performed via Mobile Phone

Section 5: Psychographics
- Technology Adoption
- Ability of the Internet to Service All Travel Needs
- Use of General Personal Information
- Reliance on Social Networks to Maintain Contact

Appendix: Demographics


- Typical Website Categories Used for Travel Shopping, by Membership in Online Social Networks
- Influence of Travel Information Sources, by Membership in Online Social Networks
- Typical Travel Booking Methods, by Age
- OTA and Supplier Booking Behavior by Key Segment
- Annual Household Travel Spend by Key Segment
- Website Features That Influence Travel Purchasing Decisions
- Active Participation in Online Social Networks, by Age
- Log-On Frequency for Social Networks, by Smartphone Usage
- Social Media Activities
- Communication Medium for Personal Travel Recommendations
- Methods for Sharing Travel Experiences, by Smartphone Usage
- Methods of Interacting with Travel Companies
- Usage of Web-Enabled Devices
- Ownership of Mobile Phone Types
- Age Distribution of Smartphone Users
- General Mobile Phone Activities
- Travel-Related Mobile Phone Activities
- Early Technology Adoption, by Age
- Ability of Internet to Service All Travel Needs, by Technology Adoption
- Tolerance of Use of General Information, by Age
- Reliance on Social Networks to Maintain Contact, by Technology Adoption
- Demographics: Age and Gender
- Demographics: Household Size and Children
- Demographics: Household Income and Education Level

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Note: Product cover images may vary from those shown


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