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PhoCusWright's Traveler Technology Survey 2010: Mobile
PhoCusWright, Sep 2010, Pages: 15
In the early days of online travel, the hardware that consumers used to connect and engage with travel companies was limited to desktop and laptop computers. Today, however, sophisticated feature phones, smartphones, and touchscreen devices have changed not only how consumers connect with travel companies, but how they plan, participate in, and share their travel experiences. At the same time, rapid advances in mobile technology and a proliferation of new devices have created complexity, frustration, and new challenges for both travel companies and consumers.
PhoCusWright's Traveler Technology Survey 2010: Mobile examines trends in device ownership, and analyzes the activities travelers perform (and intend to perform) on mobile devices. Based on a consumer survey of online travelers in the U.S., highlights of the report include:
- Analysis of mobile phone ownership, including feature phones, smartphones, and touchscreen smartphones
- Examination of the most popular activities that travelers perform on mobile devices, including accessing the Internet, taking photos or video, viewing maps and more
- Assessment of the travel-related activities that travelers perform or intend to perform on mobile devices, such as researching activities, researching or purchasing travel products, and using their device to check-in for a flight or hotel
This special spotlight on mobile is based on PhoCusWright's Traveler Technology Survey 2010, which examines traveler adoption levels and attitudes toward a variety of new travel platforms, features, and functions powered by innovations in technology. Also available is PhoCusWright's Traveler Technology Survey 2010: Social Networks, which focuses specifically on the use of online social networks, and its impact on travel planning and sharing.
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