Web-to-TV Hybrid Set Top Boxes in Six Regions

In-Stat/MDR, August 2010, Pages: 38

Online video is available everywhere, and Hybrid Set Top Boxes will bring new services to TV sets. Work is being done to create Hybrid services that bring "apps" and "widgets" to TV programming, along with advanced advertising. Project Canvas, Hybrid Broadcast Broadband services, Sezmi TV, and Metrological will be available soon. In-Stat's extensive set top box database has been mined to provide an early warning system for the number of Hybrid STBs "in use" in four categories and in six regions. This market is expected to grow at 40% CAGR through 2014, and create a US$ 1.3 billion sub-segment of the set top box industry.

Why you should purchase this report:
- First ever forecast for Hybrid STBs "in use" by region
- Detailed forecasts for Cable TV, Satellite TV, TelcoTV (IPTV) and Digital Terrestrial TV set top boxes
- Forecasts for six geographic regions
- Hybrid services launching in Western Europe in 2011, will spread worldwide
- Each geographic region has its own, unique approach

Executive Summary
Video and Apps from the Internet Coming to Your TV Set
Hybrid Set Top Boxes Emerge as a Growth Market Segment
- Hybrid Set Top Boxes (STBs) Constitute a Subset of STBs
- Definitions of Hybrid Set Top Boxes Differ by Category and by Region
- Definitions According to Use of Hybrid Technologies
- Cable TV Set Top Boxes
- Satellite TV Set Top Boxes
- TelcoTV (IPTV) Set Top Boxes
- Digital Terrestrial TV Set Top Boxes
- Definitions According to Usage Model
- Cable TV
Cisco Systems, Motorola, ADB, Pace and Samsung are Shipping Hybrid Set Top Boxes
ActiveVideo Networks Provides a “Work Around” for Cable TV
New Cable TV STBs On the Horizon
thePlatform Manages a Great Deal of Internet Video
- Satellite TV
DISH Announces Support for Google TV with MIPS-Powered Set Top Box
DirecTV and Broadcom RVU Alliance
ARD in Germany Trialing Satellite-Delivered Hybrid Broadcast Broadband Service
- TelcoTV (IPTV)
Western and Eastern Europe Include DTT Tuners
DTT on an IPTV STB is an Over-the-Top Service
- Digital Terrestrial TV
Hybrid Video Services Combine Internet Content with Television
- Sezmi TV Working with Harris Broadcast Communications Division
- Hybrid Broadcast and Broadband Service (HBB)
- The BBC’s Project Canvas
- Google TV
- Metrological Networks MediaConnect TV
- United Content Distributors and DailyMedia Pit Box
Amino’s Freedom Set Top Box
Looking Past the Box: The Internet Merges with TV
- Connected TV Sets Show the Promise and the Limitations
- The Importance of the Intel x86 Instruction Set
- Intel’s Investment in Systems-on-Chip (SoC) for Embedded Products
Worldwide Forecast for Hybrid-Capable Set Top Box Shipments
Hybrid Set Top Boxes In Use With a Hybrid Service Model
- Definition of “In Use”
- Hybrid Set Top Boxes In Use is a Valuable Metric for Many Constituencies
Hybrid Set Top Boxes In Use, by Category, by Region
- North America, by Category
- Western Europe, by Category
- Eastern Europe, by Category
- Middle East and Africa, by Category
- Latin America, by Category
- Asia/Pacific, by Category
Worldwide Summary, by Category
Total Hybrid Set Top Boxes in Use, by Region
Annual Worldwide Shipments, by Category
- Estimated Average Selling Price, by Category
- Estimated Annual Value, by Category
Methodology
- Extensive In-Stat Databases Used for Hybrid STB Market Model
List of Tables
List of Figures
Related In-Stat Reports

List of Tables
Table 1. Worldwide Shipments of Hybrid-Capable Set Top Boxes, by Category (Units in Millions, Annual Growth Rate, Percent of Total)
Table 2. Hybrid Set Top Boxes In Use, by Category, in North America (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 3. Hybrid Set Top Boxes In Use, by Category, in Western Europe (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 4. Hybrid Set Top Boxes In Use, by Category, in Eastern Europe (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 5. Hybrid Set Top Boxes In Use, by Category, in Middle East and Africa (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 6. Hybrid Set Top Boxes In Use, by Category, in Latin America (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 7. Hybrid Set Top Boxes In Use, by Category, in Asia/Pacific (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 8. Hybrid Set Top Boxes In Use, by Category, Worldwide (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 9. Total Hybrid Set Top Boxes In Use, by Region (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 10. Annual Worldwide Shipments of Hybrid STBs Immediately Put In Use, by Category (Units in Thousands, Annual Growth Rate, Percent of Total)
Table 11. Estimated Average Selling Price, by Category (US Dollars per Hybrid Set Top Box)
Table 12. Estimated Worldwide Annual Value of Shipments, by Category (US Dollars in Millions, Annual Growth Rate, Percent of Total)

List of Figures
Figure 1. Annual Worldwide Value of Hybrid Set Top Boxes In Use (US$ in Millions)
Figure 2. List of Services Available to Connected TV Sets
Figure 3. Hybrid Set Top Boxes In Use, by Category, in North America (Units in Millions)
Figure 4. Hybrid Set Top Boxes In Use, by Category, in Western Europe (Units in Millions)
Figure 5. Hybrid Set Top Boxes In Use, by Category, in Eastern Europe (Units in Millions)
Figure 6. Hybrid Set Top Boxes In Use, by Category, in Middle East and Africa (Units in Millions)
Figure 7. Hybrid Set Top Boxes In Use, by Category, in Latin America (Units in Millions)
Figure 8. Hybrid Set Top Boxes In Use, by Category, in Asia/Pacific (Units in Millions)
Figure 9. Hybrid Set Top Boxes In Use, by Category, Worldwide (Units in Millions)
Figure 10. Total Hybrid Set Top Boxes In Use, by Region (Units in Millions)
Figure 11. Annual Worldwide Shipments of Hybrid STBs Immediately Put In Use, by Category (Units in Millions)
Figure 12. Estimated Worldwide Annual Value of Shipments, by Category (US$ in Millions)

- Hybrid Broadcast Broadband initiative
- Project Canvas
- Apple
- Google
- Intel
- Harris Broadcast Communications Division
- Sezmi TV
- ActiveVideo Networks
- Adobe
- Microsoft
- DiVX
- thePlatform
- Comcast
- Cox
- Time-Warner
- Rogers
- GoBack TV
- Arqiva
- the BBC
- BT
- C4
- Five
- ITV
- Talk Talk
- BSkyB
- Virgin Media
- Metrological
- United Content Distributors
- DailyMedia TV
- Aprico TV
- Philips
- Amino
- Cisco Systems
- Motorola
- ADB
- Pace
- Samsung
- Humax
- EchoStar
- DISH Network
- DirecTV
- Broadcom
- Alcatel-Lucent
- ANT
- Cabot Communications
- CapGemini
- Espial
- Eutelsat
- SES Astra
- Canal+Group
- Humax
- Irdeto
- NDS
- LG Electronics
- OpenTV
- Rovi
- Sony
- Vestel
- C-Net
- CBS Interactive
- STMicroelectronics

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